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Plenty Kitchen Towel Cleans up the Messiest Jobs in Explosive Spot

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The Visionaries director Tom Brown teams up with AMV BBDO for the messy spot

Plenty Kitchen Towel Cleans up the Messiest Jobs in Explosive Spot

Tom Brown has teamed up with AMV BBDO to direct a new commercial for kitchen roll brand Plenty, in which a young boy’s explosive encounter with a microwave proves to be no match for the product. In a comically heartfelt attempt to treat his mother to some soup, a boy warms up his dish for a little too long and makes a mess, much to his mother’s horror. However in no time at all, everything is cleared up and he’s back to making a brand new mess. 

Along with comedic narration and an engaging mother and son duo, this spot is funny and heart warming enough for us to forget that a mess was ever made. 

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Client: Essity Plenty

Agency: AMV BBDO

Creative Director: Polina Zabrodskaya

Creative Director: Matt Swinburne

Creative: Andy Vasey

Creative: Dan Warner

Production Company: AMV BBDO Flare

Agency Producer: Geoff Gedroyc

Account Directors: Harry Bugge and Rachel Dymond

Strategy Director: Margaux Revol

Service Production Company: GoGo Project

Executive Producer: Emre Özgür

Executive Producer: Güneş Zahi̇d

Executive Producer: Murat Cem Adiyaman

Producer: Cihan Yorulmaz

Director: Tom Brown

Director’s Agent: The Visionaries

DOP: Alp Korfali

Editor: Maia Lloyd

Colourist: Tim Smith

Soundmix: Ruth Rainey

Music: Joe Sheriff

Genres: People, Comedy

Categories: Cleaning Products, Home

AMV BBDO, Mon, 21 Mar 2022 13:01:07 GMT