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Plenty Kitchen Towel Cleans up the Messiest Jobs in Explosive Spot


The Visionaries director Tom Brown teams up with AMV BBDO for the messy spot

Plenty Kitchen Towel Cleans up the Messiest Jobs in Explosive Spot

Tom Brown has teamed up with AMV BBDO to direct a new commercial for kitchen roll brand Plenty, in which a young boy’s explosive encounter with a microwave proves to be no match for the product. In a comically heartfelt attempt to treat his mother to some soup, a boy warms up his dish for a little too long and makes a mess, much to his mother’s horror. However in no time at all, everything is cleared up and he’s back to making a brand new mess. 

Along with comedic narration and an engaging mother and son duo, this spot is funny and heart warming enough for us to forget that a mess was ever made. 


Post Production / VFX
Agency / Creative
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Genres: Comedy, People

Categories: Home, Cleaning Products

AMV BBDO, Mon, 21 Mar 2022 13:01:07 GMT