Plaza Films has launched Loaded Content, a production company that brings together experts in the field of interactive video technology, the most experienced seeders in the Australian marketplace, and the production expertise of co-founders Peter Masterton and Caroline David.
Loaded Content creates
relevant and engaging content, it seeds it so the right people watch it,
and applies interactive video technology to determine browsing habits,
facilitate e-commerce opportunities, and provide detailed analytics on
Loaded Content not only represents Plaza's roster of award winning
directors but also new signings in Paul Goldman, who has just directed
his latest documentary The Diplomat, The Artist and The Suit, which
aired on the ABC earlier this month. Crystal Moselle, who received much
acclaim for her feature documentary The Wolfpack, which won the Grand
Jury Prize at Sundance this year. Toby Morris whose TV series Dog
Squadron aired on SBS in August, and Tom Spark who recently directed
Remnants of War, a documentary to raise awareness for Humanitarian Mine
Action in South East Asia.
Says David: "Everyone is
making content, but a lot of content, even good content often doesn't
end up being watched - either by the right people or by enough people.
What we have created with Loaded Content is a company which will not
only produce great work, but will put it in front of the target audience
in a format that makes it more interactive and engaging. It's an
exciting time for our industry and I'm looking forward to seeing where
this new venture takes us."
Says Masterton: "Loaded
Content is a totally new offering in the market place. It's creative
led and we will be making smart, entertaining and relevant work that
seeks to set new standards in this field. This, coupled with the cutting
edge technology we are bringing to the table, makes it a very exciting
proposition, because the work will actually be seen by the consumers who
matter and viewer reactions will be measurable. It's a platform to
create as well as market."