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PlayStation Streams Out of the Stratosphere in First Campaign from adam&eveDDB


The spot for PlayStation Now shows iconic gaming characters falling from the sky into players’ living rooms

PlayStation Streams Out of the Stratosphere in First Campaign from adam&eveDDB

Together with adam&eveDDB and Nexus Studios, Sony Interactive Entertainment has unveiled its latest spot for PlayStation Now. 

This global campaign, launching today, looks to present that, with only a few button pushes, hundreds of stories, characters, and worlds can be delivered directly to players homes.

PlayStation Now is PlayStation’s game streaming service, giving players access to hundreds of incredible games instantly. To capture this feeling of instant gratification, PlayStation created an epic film showing iconic game characters sampling the 800+ games available through PlayStation Now. 

Rapidly diving through the sky we see a cavalcade of gaming heroes, including Kratos, Scorpion, and Nathan Drake, crashing into the homes of players. At the climax of the film we realize that the characters have been summoned through PlayStation’s cloud game streaming service, PlayStation Now, and are ready to stand up, side-by-side with the PlayStation player and take on the challenges that lie ahead. 

You can check out the global PlayStation Now campaign, the first campaign with creative agency, adam&eveDDB, below:

“PlayStation Now is the first work to break in our new partnership with Eric [Lempel] and the team at PlayStation,” said Matthew Goff, CEO of adam&eveDDB. “We have been working together on a number of projects across the summer and are excited to see them land with the gaming community over the next few months.”


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Categories: Media and Entertainment, Streaming Services

adam&eveDDB, Tue, 01 Oct 2019 16:12:32 GMT