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Creative in association withGear Seven
Group745

PlayStation & BBH NY Launch 'Greatness Exchange'

23/10/2013
Advertising Agency
London, UK
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Digital experience alongside previous 'Perfect Day' spot

Alongside the epic new PlayStation spot "Perfect Day", the creative collaboration between Sony PlayStation and BBH New York just unveiled the digital experience: greatnessexchange.com. The next evolution of the popular Bid for Greatness, greatnessexchange.com is a digital auction house and on the block are PlayStation memorabilia, two trips of a lifetime (from launch titles Killzone Shadow Fall and The Elder Scrolls Online), and concept art from "Perfect Day." 


The initiative allows gamers to exchange their PS trophies for chances to win these one-of-a-kind items through November 14. Some examples of items up for auction include:


- KILLZONE™ Shadow Fall -- Helghast Assault Full Suit & Helmet
- The Elder Scrolls® Online -- Breton Bow, Quiver & Arrows
- PlayStation® -- “Perfect Day” Concept Art  

Work from BBH London
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