PlayStation, with the help of its creative agency Biborg, will be reaching a different sort of audience in the next few weeks, with an in-store installation at Paris’s landmark department store Galeries Lafayette. The luxury store is offering a unique experience for their customers, with 'Funorama', an operation that has the store offering several different ‘fun zones’ throughout the store for customers to unwind. Various installations include foosball, a ball pit, and the opportunity for customers to wax nostalgic with classic video games and discover new ones.
Together, PlayStation and Biborg are offering visitors the chance to revisit the past with POWER UP YOUR PONG, a revamped version of the table tennis classic, and to get a peek at the future with PURSUIT OF PLUS. Created by Biborg, PURSUIT OF PLUS is a PlayStation brand interactive installation, which combines music, motion design, and choreography. Visitors can also test new games at PlayStation 4 stands.
“Playing as a team or by yourself, visitors can explore the PlayStation Plus universe in an unexpected location. We’re excited to help PlayStation® reach this audience and to be a part of this operation run by one of the most famous department stores in the world," says Lahiru Weladwe, account manager, Biborg.
The Funorama experience continues at Galeries Lafayette until May 26th.