Thu, 20 Aug 2020 15:47:12 GMT
Sony Interactive Entertainment debuts its latest spot for highly anticipated PlayStation 5 with adam&eveDDB.
The spot opens on the hero as she crosses an icy landscape. She is able to sense something under the surface as she places her on hand on the ice. A kraken appears through the ice, trying to swipe at her with its huge tentacles. She escapes effortlessly.
Next, the hero is in a rainforest encampment. She hears something in the distance; moths hitting a light in a tent, a radio in a faraway rainforest hut. Suddenly she hears the chamber of a heavy artillery weapon as a shell is fired, she manages to dodge as it passes her. She is somehow able to hear it before she sees it.
Finally, she make her way into a dark cave. She’s approaching a futuristic portal. She draws back her bow and aims. Finding the perfect tension point on her fingertips, her arrow travels through the portal with precision. She’s opened up another chamber of the cave where an enormous rock creature awaits – she takes aim again, she’s ready.
“Back in June we introduced the world to PlayStation 5 and our new global tagline, PLAY HAS NO LIMITS, an expression of the PlayStation brand and our spirit. It’s our recommitment to gamers worldwide that we will continue to fight against limits and reset the expectations of what’s possible.” says Mary Yee, VP of global marketing. “Today, we are proud to debut our first global spot for PlayStation 5 under this tagline that showcases the sensory experiences that immerse you deeper into the game, enabled by the DualSense wireless controller, and highlight the player experience available on PlayStation 5.”
Categories: Gaming, Sports and Leisureadam&eveDDB, Thu, 20 Aug 2020 15:47:12 GMT