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Playstation 5 Breaks the Limits of Play in Thrillingly Anticipated Spot

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adam&eveDDB immerse into different worlds to explore the latest features of the Playstation 5

Playstation 5 Breaks the Limits of Play in Thrillingly Anticipated Spot

Sony Interactive Entertainment debuts its latest spot for highly anticipated PlayStation 5 with adam&eveDDB.

The spot opens on the hero as she crosses an icy landscape. She is able to sense something under the surface as she places her on hand on the ice. A kraken appears through the ice, trying to swipe at her with its huge tentacles. She escapes effortlessly. 

Next, the hero is in a rainforest encampment. She hears something in the distance; moths hitting a light in a tent, a radio in a faraway rainforest hut. Suddenly she hears the chamber of a heavy artillery weapon as a shell is fired, she manages to dodge as it passes her. She is somehow able to hear it before she sees it. 

Finally, she make her way into a dark cave. She’s approaching a futuristic portal. She draws back her bow and aims. Finding the perfect tension point on her fingertips, her arrow travels through the portal with precision. She’s opened up another chamber of the cave where an enormous rock creature awaits – she takes aim again, she’s ready.

“Back in June we introduced the world to PlayStation 5 and our new global tagline, PLAY HAS NO LIMITS, an expression of the PlayStation brand and our spirit.  It’s our recommitment to gamers worldwide that we will continue to fight against limits and reset the expectations of what’s possible.” says Mary Yee, VP of global marketing. “Today, we are proud to debut our first global spot for PlayStation 5 under this tagline that showcases the sensory experiences that immerse you deeper into the game, enabled by the DualSense wireless controller, and highlight the player experience available on PlayStation 5.”

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Senior Vice President, Head of Global Marketing: Eric Lempel

Vice President, Global Marketing: Mary Yee

Director, Global Marketing: Adam Grant 

Manager, Global Marketing: Dianne Segovia

Senior Manager, Global Marketing: Jayne Murphy

Brand Manager, Global Marketing: Alejandro Villero, Mattia Maccario


Agency: adam&eveDDB

Chief Creative Officer: Richard Brim 

Executive Creative Director/s: Ant Nelson, Mike Sutherland

Creative/s: Clarissa Dale, John Trainer-Tobin

Agency producer/s: Nikki Cramphorn, Jack Bayley

Agency Assistant Producer: Clio McLeary

Project Manager: Sam McGeorge

Planner/s: David Mortimer

Managing Partner: Sarah Coleman

Business Director/s: Matthew Harris

Account Director/s: Mitch Lovich

Account Manager/s: Madeleine Burrell

Account Executive/s: Jemima St Aubyn

Business Affairs: Dolores King, Gemma Davies, Klaudia Jozwicka

Executive Content Director: Simon Adamson

Head of Content: Jessica Taylor

Social Director: Sophie Chaytor-Grubb

Senior Content Creative: Matthew Osborne

Digital Display Lead: Marceline Le Gaufey 

Assisted Integrated Producer: Richard Bailey

Interactive Creative: Hash Milhan 

Designer: Rhys Martin 

Front End Developer: Ben Aldrich, Jack Christian

Quality Assurance: Mark Sadler


Producer/s: Laura Frischke, Caro Hamilton, Arsalan Jamshid, Aleksandra Bulkowska

Editor/s: Dave Smith, Ed Christie, Joe Andrews

King Henry 

Partner: Ian King 

Head of Design: Paul Knowles

Lead Designer: Scott Silvey

Studio Manager: Dan Sandalls, Rob Wallis

Creative Retoucher/s: Jon Webb, Charlie Townsend

Gutenberg Global 

Global Business Director: Sybille Chrissoveloni

Group Account Director: Marina Belik

Account Director: Nicoletta Corradi

Account Manager/s: Eleni Masoura, Maria Mandalenaki, Dominique Berti

Operations Manager: Jon Philips

Managing Producer: Ludovica Melica 

Producer/s: Alberto Boldini, Eleonora Busia

Managing Editor: Nuno Costa

Editor/s: Jason Fox, Can Yagan, Yasmine Lahouag

QC: Gemma Hughes, Seena Desai


Media agency: MediaCom 


Production company: Biscuit Filmworks

Director: Dan DiFelice

Producer: Cathy Green

Managing Director & Executive Producer: Rupert Reynolds-MacLean

Production Manager:   Gabija Lauce

Production Coordinator: Roma Nesi-Pio

CGI DP Consultant: Steve Annis

Editing Company: Trim

Editor: Paul Hardcastle

Post Production

Post Production: Time Based Arts

Post Producer: Chris Aliano

VFX Supervisors: Francois Roisin & James Allen

Colourist: Lewis Crossfield

Illustrator: N/A

Music Supervisor: Duncan Smith & James Marshall (Sony UK)

Audio Post Production





Soundtrack name and composer: Void, Luke Atencio 

Post Production
2D Artists 

2D Artists: Sheldon Gardner, Manolo Perez, Stephen Grasso, Luke Todd, Leo Weston, Adam Paterson, Matt Shires, Bernardo Varela, Grant White, Will Robinson, Linda Cieniawska, Jiyoung Lee

3D Artists 

3D Artists: Mike Battcock, Federico Vanone, Sam Osborne, Zoé Sottiaux, Walter How, Emma Malric, Tim Philips, Nick Smalley, Chris Wood, Ben Cantor, Patrick Harboun, Ihor Obukhobvskhi, Fed Guzzardo, Nigel Timms, Oscar Diez, Ian Baird, Joffrey Zeitouni, Magali Barbe, Francesco Ferraresi, Steve Dato, Sebastian Mayer, Robert Kolbeins, Tony Alamo, Pavel Mamichev, Abner Marin, Thanos Topouzis, Tom Di Stasio, Michael Hunault, Felix Chan, Francois Pons, Julien Fradin, Mattias Lullini, Thomas Brockmann, Stuart Turnbull, Vincent Thomas

Genres: Action

Categories: Gaming, Sports and Leisure

adam&eveDDB, Thu, 20 Aug 2020 15:47:12 GMT