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Play Fetch with Eukanuba's Facebook App

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Saatchi & Saatchi Singapore campaign for Pets Haven Animal Shelter

Play Fetch with Eukanuba's Facebook App

Eukanuba’s Play Fetch is a unique Facebook application conceived by Saatchi & Saatchi Singapore, that enables you to launch tennis balls anywhere in the world directly from your computer to dogs at Pets Haven Animal Shelter in Victoria, Australia.

For every play, Eukanuba donated 5 bowls of superior nutrition to the canines at Pets Haven to keep them thriving. Dog lovers all over the world were invited to engage with a Facebook app that allows you to interact with the dogs at Pets Haven Animal Shelter, engaging them in a game of fetch via live video feed. As well as the donation of 5 bowls of food for each play, an extra bowl was donated for every like or share on Facebook.

Almost 10,000 bowls of Eukanuba superior nutrition have been donated so far to these shelter dogs, but more is needed. The goal is to earn 28,000 bowls of food, a year’s supply of dog food.

Eukanuba Play Fetch highlights how good nutrition, a balanced diet and crucial exercise are the key factors to promote the health and wellbeing for all dogs and of all ages. Eukanuba is giving shelter dogs the best opportunity to not only be the best dog they can be, but also to find loving homes.

“We were very excited to launch this initiative because we know that in every shelter dog lies a top dog waiting to be unleashed. At Eukanuba, dogs are our passion and enhancing their health and wellbeing is at the heart of all we do. Eukanuba Play Fetch offers Facebook fans from around Australia the opportunity to make an abandoned dog’s life that little bit better by throwing them a ball from the comfort of their home, and for doing so we will ensure that every like, share and play results in bowls of superior nutrition being donated to Pets Haven so that in 2014, all the dogs and cats in their care will be receiving the very best nutrition to help them also transform into a top dog or cat.” said Dr Danielle Bernal, the veterinarian for Eukanuba pet foods in Australia.

Pets Haven are responsible for rescuing dogs from death row pounds, puppy farms and the community. They are a very unique shelter in that they do not euthanase and they are not government funded like many other shelters. As a no kill organisation, Pets Haven rescue dogs and cats from dire situations and are a complete volunteer organisation. Animals who do not require rehabilitation are kept at their shelter whilst waiting to be adopted into new homes. Animals that require rehabilitation are placed into approved foster homes, with all medical and expenses paid by Pets Haven. Once the animal has recovered, the animal is placed up for adoption.

“It’s a fantastic opportunity for the shelter and one that I know will truly make a difference to the health of many dogs that we care for. Eukanuba understands and embraces our message and philosophy; we are proud to be working with them on the Eukanuba Play Fetch activation. We hope we can show the wider community the fun, laughter, joy and companionship a shelter dog can bring.  We hope it also encourages the public to understand that adoption should always be the first option especially in the lead up to Christmas,” said founder of Pets Haven Foundation, Trish Burke.


Account Management: Ruth Barcelona 
Art Direction: Ruth Ibbotson 
Copy: Stephanie Gwee 
Creative Direction: Jennie Morris 
Community Management: Syed Noor 
Video Production: Lolita Ham

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Saatchi & Saatchi London, Tue, 17 Dec 2013 10:11:16 GMT