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Play-Doh's New Campaign Says If You Can Imagine It, You Can Create It

Creative 772 Add to collection

Playful OOH campaign created by DDB Colombia aims to inspire kids to create and develop their skills and imaginations

Play-Doh's New Campaign Says If You Can Imagine It, You Can Create It
In April, Hasbro transforms itself into a world of imagination and creativity to celebrate Children’s Day with the launch of the “Open a jar of imagination” Play-Doh campaign. The brand seeks to remind the entire world the importance  of encouraging children’s imagination, with an idea that adds a pack to the traditional Play-Doh can. With this approach, we give life to the concept that becomes the best possible way to give imagination with no instructions,  age restrictions or even explanations. Play-Doh invites to use creativity so you can see beyond the product and imagine what it can be.




Through a special limited edition delivered only to influencers and media, the conversation about the product was activated. Additionally, the idea had its own life in the streets, promoting its launch through different bus stops of the city, locating those same packs in each one of them, but in a bigger size, surprising every pedestrian and inviting them to interact with the brand to discover the world of possibilities available with a can of Play-Doh.

In the words of Jonathan Kaplisky, Marketing Director of Hasbro: “Play-Doh is the ideal brand for this campaign because it  pleases both parents and children. The parents, because they know that with Play-Doh their children can develop creativity, and the children, because it’s a brand that transmits a ton of fun.

Our expectancy is for the Play-Doh can to be perceived as an opportunity to give imagination at a low cost”. 
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Client

Advertiser: Hasbro

Brand: Play-Doh

Brand Manager: Lina Henao

Marketing Manager: Jonathan Kaplinsky

Assistant Marketing Manager: Donaji Trejo (Marketing Assistant)

Production Company

Production Company: Padiplast

Designer: Yorlady Suarez Special (Project Designer)

Production Manager: Luis Fernado Padilla (General Manager)

Creative Agency

Creative Agency: DDB Colombia

Copywriter: Mario León / Juan Espitia

Art Director: Mario León / Juan Espitia

Producer: Esteban Pava

Chief Creative Officer: Leo Macias

CEO: Borja de la Plaza

DDB Worldwide, Tue, 01 May 2018 16:46:01 GMT