PLANTERS Shellebrates the Holidays with Nutty Sweaters

2020 has been a nutty year, and for many, it feels like it has been 50 years long, especially for Peanut Jr. Since time doesn’t stop in nut years. From his birth on Super Bowl Sunday to turning 21 and becoming Peanut Jr. in quarantine, time doesn’t stop in nut years and the beloved legume is hitting another milestone more reminiscent of his former MR. PEANUT self.

PLANTERS' new :30 creative spot, produced with VaynerMedia, shows Peanut Jr. growing into his new nutty stage of life: Bartholomew Richard Fitzgerald-Smythe, or Bart for short. Bart is older, wiser and more dapper than his younger Peanut Jr. self, but he still has a lot to learn as he takes on this next stage of life. The ad features a little holiday magic and with help from a friend, Bart learns what the holiday season is all about.

A magical result of MR. PEANUT’s friends coming together to celebrate his nutty life, Bart will continue to learn about the world around him and grow up to become a true peanut of the people.