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Creative in association withGear Seven
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Planters Inspires Children with the Opportunity to Write Their Own 'Baby Nut' Adventures

23/04/2020
Advertising Agency
New York, USA
444
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Planters unites with VaynerMedia New York to release digital campaign, encouraging children at home to get involved in creating Baby Nut stories

Since the rebirth of the iconic peanut during this year’s Super Bowl, Planters has welcomed back their adorable mascot, Baby Nut, in hopes of spreading positivity through creative storytelling during these times of isolation.


Yesterday, Baby Nut returned on social media, putting out a call-to-action and encouraging children everywhere to imagine their own Baby Nut adventures. Launching this week via digital agency VaynerMedia New York, nut retailer Planters will release a number of different themes over the coming weeks via their social media channels for kids to draw from and use as inspiration for their own stories. The themes will urge children to create stories to help educate Baby Nut about his new world, including dinosaurs, tigers, outer space, and what they themselves want to be when they grow up. These stories will be transformed into short films, narrated by the children themselves, and read by Baby Nut live on social media.


With the world in quarantine, we’ve seen many celebrities take to social to read children’s books live, such as, Michelle Obama, Betty White and Jimmy Fallon to name a few. Planters aims to take this trend one step further, finding new ways to lengthen these creative activities. Having children participate in this creative storytelling exercise gives them the opportunity to showcase their unique take on the world around them and provide us all with the refreshing perspectives everyone needs during these uncertain times. 


Baby Nut's first story has been written and published, revealing Baby Nut’s adventure into outer spaceby Barrett P of New York. 

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