Planet Propaganda has hired industry veteran Guy Kirkland as group creative director, a new role for the Madison, Wisconsin-based shop that has experienced continued growth over the past year among clients like Duluth Trading Company and Jersey Mike’s Subs.
Kirkland came up through big agency creative roles at BBDO and GSD&M and has most recently been working from Atlanta as a freelance creative director for agencies like Martin Agency, J. Walter Thompson, and Publicis Sapient. He has done notable work including the Roman Coppola-directed meta-spokesperson Mr. More campaign for Embassy Suites Hotels and numerous campaigns for AT&T, including sponsorship work for the United States Olympics. In addition, Kirkland has worked across brands including Arby’s, Hilton, Southwest Airlines, Microsoft, and Coca-Cola.
In his new role, Kirkland will report to Dana Lytle, Partner/CEO/ECD, and lead the 15+ person creative department through his experience and mentorship. In addition to Jersey Mike’s and Duluth, Kirkland’s creative leadership will extend across Planet’s other roster clients, among them: Ale Asylum, Pancheros, and Big Lots.
"As Planet approaches its 30th year of business, and with consistent growth, we felt the need to bring in some additional leadership to help shoulder the important role of nurturing our young creative talent and to continue to bring new perspectives," said Dana. "Guy's track record of creative excellence and desire to push will help us grow while still delivering on what’s got us this far: great work."