Goodby Silverstein & Partners
Tue, 03 May 2022 08:14:16 GMT
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Plant Milk Inspires 'Calilujah' Moments in Quirky Spots for Califia Farms
Goodby Silverstein & Partners teams up with director Harold Einstein to shoot unsuspecting people trying Califia Farms for the first time
Plant milk was once the butt of jokes. Relegated to the crunchy, granola part of society. But things are changing, and fast.
When you finally realise how incredible plant milk is in pretty much anything, that’s called a Calilujah moment. And it’s brought to you by Califia Farms.
In these films created by Goodby Silverstein & Partners and directed by Harold Einstein, unsuspecting people try Califia Farms for the first time. And, suffice to say, their reactions are incredible. But it’s not just crazy. It’s Calilujah.
“Calilujah! is a moment of discovery. It’s that feeling you get when you try Califia for the first time and it’s surprisingly delicious,” adds CMO Suzanne Ginestro. “With a wide array of plant-based beverages, Califia Farms can help transform all sorts of everyday moments to “mmm…” moments. Calilujah!”
These 30-second spots aim to nudge those curious people over the edge. Handshake features two office workers who meet over Oatmilk in coffee. Splits shows a couple stretching their morning coffee routine.
“It’s exciting to try new things and we wanted to bring that feeling to life in these spots,” said Hanna Wittmark, creative director, GS&P.
Kate Baynham, creative director, GS&P, continued saying: “Our hope is that as this campaign continues, it inspires more people to try new things, particularly when it comes to plant milk. Double bonus points if it’s Califia.”
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CALIFIA CREDITS:
Agency
Ad Agency: Goodby Silverstein & Partners
Client
Client: Califia Farms
Califia Farms
Chief Executive Officer: Dave Ritterbush
Chief Marketing Officer: Suzanne Ginestro
VP of Brand Marketing: Maija Benincasa
Creative Director: Angela Kowalski
Creative Content Director: Mike Smolowe
Creative
Chief Creative Officer: Margaret Johnson
Creative Director: Kate Baynham
Creative Director: Hanna Wittmark
Art Director: Andrew Congleton
Copywriter: Zak DeLange
Production
Executive Producer: Danielle Riccardi
Sr. Producer: Vince Genovese
Production: Dummy
Director: Harold Einstein
DP: Glynn Speeckaert
EP: Michael Kanter
Account Services
Managing Partner: Leslie Barrett
Account Director: Shanley McClure
Account Manager: Diane Baker
Assistant Account Manager: Will Young
Business Affairs
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Brittany Longden
Brand and Communication Strategy
Partner, Head of Brand Strategy: Bonnie Wan
Partner, Head of Communication Strategy: Christine Chen
Communication Strategy Director: Nicole Richards
Communication Strategist: Matt McNamara
Junior Communication Strategist: Josh German
Group Brand Strategy Director: Katie Coane
Junior Brand Strategist: Chelsea Bruzzone
Production
Actors
HandShake: Albert Kuo (Young Professional 1), Ryan Barton (young professional 2)
Splits: Rhett George (husband) and Katt Silivia (wife)
Confetti: Jordan Matayoshi (roommate 1), Ammy Ontiveros (roommate 2), Destiny Joelle (roommate 3)
Horns: Kevin Williams (dad), Eva Belle Porter (daughter), Preston Roarty (son)
VO
Talent: Dave Anderson
Edit
Editorial: Arcade Edit
Editor: Dave Anderson
Assistant Editor: Paulo Miramontes
Producer: Tom Barnett
Executive Producer: Crissy DiSimone
VFX
VFX/Finishing: The Mill
Executive Producer : Hillary Thomas
Producer: Esther Montgomery
VFX Supervisor: John Leonti
VFX LEAD: Becky Porter
End Card Animation
Design: Kevin VFX
Exec Producer: Sue Troyan
Producer: Jami Shackel
Artist: Miguel Delcan
Color
Color: Company 3
Senior Colorist: Tim Masick
Senior Producer: Kevin Breheny
Music
Company: Butter LA
Composer: TBD
Vocalist: TBD
Audio Post & Sound Design
Sound: Lime Studio LA
Engineer: Joel Waters
Sound Design: Joel Waters
Asst. Engineer: Collin Thomas
Executive Producer: Susie Boyajan
Genres: Comedy
Categories: Soft Drinks, Milk
Goodby Silverstein & Partners, Tue, 03 May 2022 08:14:16 GMT
