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Plant Milk Inspires 'Calilujah' Moments in Quirky Spots for Califia Farms

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Goodby Silverstein & Partners teams up with director Harold Einstein to shoot unsuspecting people trying Califia Farms for the first time

Plant Milk Inspires 'Calilujah' Moments in Quirky Spots for Califia Farms

Plant milk was once the butt of jokes. Relegated to the crunchy, granola part of society. But things are changing, and fast.

When you finally realise how incredible plant milk is in pretty much anything, that’s called a Calilujah moment. And it’s brought to you by Califia Farms.

In these films created by Goodby Silverstein & Partners and directed by Harold Einstein, unsuspecting people try Califia Farms for the first time. And, suffice to say, their reactions are incredible. But it’s not just crazy. It’s Calilujah.

“Calilujah! is a moment of discovery. It’s that feeling you get when you try Califia for the first time and it’s surprisingly delicious,” adds CMO Suzanne Ginestro. “With a wide array of plant-based beverages, Califia Farms can help transform all sorts of everyday moments to “mmm…” moments. Calilujah!”

These 30-second spots aim to nudge those curious people over the edge. Handshake features two office workers who meet over Oatmilk in coffee. Splits shows a couple stretching their morning coffee routine.

“It’s exciting to try new things and we wanted to bring that feeling to life in these spots,” said Hanna Wittmark, creative director, GS&P. 

Kate Baynham, creative director, GS&P, continued saying: “Our hope is that as this campaign continues, it inspires more people to try new things, particularly when it comes to plant milk. Double bonus points if it’s Califia.”

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CALIFIA CREDITS:


Agency

Ad Agency: Goodby Silverstein & Partners

Client

Client: Califia Farms


Califia Farms

Chief Executive Officer: Dave Ritterbush

Chief Marketing Officer: Suzanne Ginestro

VP of Brand Marketing: Maija Benincasa

Creative Director: Angela Kowalski

Creative Content Director: Mike Smolowe


Creative

Chief Creative Officer: Margaret Johnson

Creative Director: Kate Baynham

Creative Director: Hanna Wittmark

Art Director: Andrew Congleton

Copywriter: Zak DeLange


Production

Executive Producer: Danielle Riccardi

Sr. Producer: Vince Genovese

Production: Dummy

Director: Harold Einstein

DP: Glynn Speeckaert

EP: Michael Kanter


Account Services

Managing Partner: Leslie Barrett

Account Director: Shanley McClure

Account Manager: Diane Baker

Assistant Account Manager: Will Young


Business Affairs

Director of Business Affairs: Judy Ybarra

Business Affairs Manager: Brittany Longden


Brand and Communication Strategy

Partner, Head of Brand Strategy: Bonnie Wan

Partner, Head of Communication Strategy: Christine Chen

Communication Strategy Director: Nicole Richards

Communication Strategist: Matt McNamara

Junior Communication Strategist: Josh German

Group Brand Strategy Director: Katie Coane

Junior Brand Strategist: Chelsea Bruzzone


Production
Actors

HandShake: Albert Kuo (Young Professional 1), Ryan Barton (young professional 2)

Splits: Rhett George (husband) and Katt Silivia (wife)

Confetti: Jordan Matayoshi (roommate 1), Ammy Ontiveros (roommate 2), Destiny Joelle (roommate 3)

Horns: Kevin Williams (dad), Eva Belle Porter (daughter), Preston Roarty (son)


VO

Talent: Dave Anderson

Edit

Editorial: Arcade Edit

Editor: Dave Anderson

Assistant Editor: Paulo Miramontes

Producer: Tom Barnett

Executive Producer: Crissy DiSimone

VFX

VFX/Finishing: The Mill

Executive Producer : Hillary Thomas

Producer: Esther Montgomery

VFX Supervisor: John Leonti

VFX LEAD: Becky Porter

End Card Animation

Design: Kevin VFX

Exec Producer: Sue Troyan

Producer: Jami Shackel

Artist: Miguel Delcan

Color

Color: Company 3

Senior Colorist: Tim Masick

Senior Producer: Kevin Breheny

Music

Company: Butter LA

Composer: TBD

Vocalist: TBD

Audio Post & Sound Design

Sound: Lime Studio LA

Engineer: Joel Waters

Sound Design: Joel Waters

Asst. Engineer: Collin Thomas

Executive Producer: Susie Boyajan

Genres: Comedy

Categories: Soft Drinks, Milk

Goodby Silverstein & Partners, Tue, 03 May 2022 08:14:16 GMT