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Planet Fitness Names Barkley as Lead Agency

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Agency tasked with expanding the brand's footprint in the US and internationally

Planet Fitness Names Barkley as Lead Agency

Kansas City-based independent agency, Barkley, announced today that it has been named lead agency for Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness centres in the US with more than 1,600 locations system-wide.

Barkley is tasked with helping Planet Fitness continue to build and strengthen its brand through creative, strategy, experience and design in addition to media planning and buying. With over 12.2 million members worldwide, the category leader seeks to cement its position as the largest and most accessible high-value, low-cost fitness option in the market and introduce more people to fitness, particularly the 80% of the US population that does not currently have a gym membership.

Barkley will primarily focus on brand awareness, growing memberships and expanding the Planet Fitness footprint in the US and internationally.

“We’re excited to work with a purpose-led brand that has a distinctive point of view and differentiated approach to health and wellness,” says Jason Parks, chief growth officer at Barkley.

“The Planet Fitness brand has tremendous momentum,” says Roger Chacko, chief commercial officer, Planet Fitness. “As we look to accelerate our growth, Barkley will play a key role in helping to elevate our marketing efforts and hone our differentiated brand positioning. Barkley has an impressive breadth of experience executing creative, business-building campaigns and we look forward to working together to reach new consumers and further engage our existing members.”

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Barkley, Fri, 08 Feb 2019 09:50:56 GMT