Planet Fitness Creates the World’s First Mobile Stationary Bike

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Barkley contines the company's run of April Fool's campaigns
Planet Fitness Creates the World’s First Mobile Stationary Bike
If you ride stationary bikes and ever thought how great it would be if you could actually ride it somewhere, good news! Planet Fitness and Kansas City Independent creative agency Barkley have created the very first mobile stationary bike. 

In the age of spendy SoulCycle classes and Peloton ads showing spin bikes sitting in the center of a sprawling living room with panoramic views, Planet Fitness realizes that the real at-home workout looks a lot different. The ad promoting the new product, a woman attempts to ride in a corner so cramped that she can’t even lean back without knocking art off of her walls. But the Mobile Stationary Bike lets her ride out the front door on four sturdy wheels. 

“This the space you deserve. This is a breath of fresh air,” says the narrator, as the cyclist struggles through steep hills, bumpy roads, and honking cars. “This...is still in testing.”



Because, of course, this is an April Fool’s Day creation, so the product will be coming... never.  

“The world of fitness has gotten out of hand with cult-like programs and over-the-top regimens,” says Jamie Medeiros, vice president of marketing at Planet Fitness. “We wanted to have a little fun with the wave of absurdity that has taken hold of fitness, which isn’t realistic for the majority of people’s lifestyles or wallets.”

“This thing is just ridiculous enough to actually become a fad of its own. It was fun to figure out how to actually create a mobile stationary bike. Even more fun to watch our talent ride it down the street,” says Katy Hornaday, Barkley executive creative director. To build the mobile stationary bike, Barkley worked with The Pineapple Agency in Denver. The bike itself is bolted to the platform and the movement is human powered, coming in at 250 pounds. 

Planet Fitness is no stranger to a good April Fools’ Day prank. In 2015, they came up with the Reclinomax, which was a La-Z-Boy, with purple pizza-resistant leather and weights. 2017 was the year they announced their quest for the 9th planet, and last year they came up with the terrain tread, an infomercial-style video for a treadmill that had grass, bubble wrap and sand as the tread. 
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Post Production / VFX

Post Production Company: Barkley Films

Producer: Matthew Wilson

Colourist: Justin Roberts

Editor: Amanda Moy

Finish: Colby Dolan

Colour Company: 19 Below

Colour Producer: Shawn Ketchem

Media Agency

Buyer: Meg Kelly (Social Media Buyer)

Production Company

Production Company: TwoSeam Films

Sound

Sound Engineer: John Blank

Audio Post: Evolution Audio

Client

Advertiser: Planet Fitness

CEO: Chris Rondeau

Digital Marketing Manager: Jenna Reynolds (Senior)

Creative Director: Carrie Anderson (National Brand)

PR Manager: Becky Zirlen (Senior)

VP of Marketing: Jamie Medeiros (National Marketing)

Creative Agency

Creative Agency: Barkley

Executive Creative Director: Katy Hornaday

Creative Director: Doug Hengtes, Chris Cima

Producer: Shawn Wallace

Chief Idea Officer: Tim Galles

Associate Creative Director: Jordan Breindel, Jeremy Gilberto

Director of Integrated Production: Melany Esfeld

Business Manager: Anne Thomasson

VP, Brand Leadership: John Hornaday

Brand Director: Julie Barr

Brand Manager: Jane Skaggs

EVP, Strategy: Chris Cardetti

VP, Strategy: Howard Laubscher

Social Director: Michael Lindquist

Media Planner: Lesley Carlisle

Content Manager: Kayla LeDoux

Co-Director: Michael Martin, Jordan Breindel and Jeremy Gilberto

DOP: Chris Commons

VP Strategy: Howard Laubscher

Genres: Comedy

Categories: Gyms, Sports and Leisure

Barkley, 1 year ago