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Planet Fitness Creates the World’s First Mobile Stationary Bike


Barkley contines the company's run of April Fool's campaigns

Planet Fitness Creates the World’s First Mobile Stationary Bike
If you ride stationary bikes and ever thought how great it would be if you could actually ride it somewhere, good news! Planet Fitness and Kansas City Independent creative agency Barkley have created the very first mobile stationary bike. 

In the age of spendy SoulCycle classes and Peloton ads showing spin bikes sitting in the center of a sprawling living room with panoramic views, Planet Fitness realizes that the real at-home workout looks a lot different. The ad promoting the new product, a woman attempts to ride in a corner so cramped that she can’t even lean back without knocking art off of her walls. But the Mobile Stationary Bike lets her ride out the front door on four sturdy wheels. 

“This the space you deserve. This is a breath of fresh air,” says the narrator, as the cyclist struggles through steep hills, bumpy roads, and honking cars. “ still in testing.”

Because, of course, this is an April Fool’s Day creation, so the product will be coming... never.  

“The world of fitness has gotten out of hand with cult-like programs and over-the-top regimens,” says Jamie Medeiros, vice president of marketing at Planet Fitness. “We wanted to have a little fun with the wave of absurdity that has taken hold of fitness, which isn’t realistic for the majority of people’s lifestyles or wallets.”

“This thing is just ridiculous enough to actually become a fad of its own. It was fun to figure out how to actually create a mobile stationary bike. Even more fun to watch our talent ride it down the street,” says Katy Hornaday, Barkley executive creative director. To build the mobile stationary bike, Barkley worked with The Pineapple Agency in Denver. The bike itself is bolted to the platform and the movement is human powered, coming in at 250 pounds. 

Planet Fitness is no stranger to a good April Fools’ Day prank. In 2015, they came up with the Reclinomax, which was a La-Z-Boy, with purple pizza-resistant leather and weights. 2017 was the year they announced their quest for the 9th planet, and last year they came up with the terrain tread, an infomercial-style video for a treadmill that had grass, bubble wrap and sand as the tread. 


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Genres: Comedy

Categories: Gyms, Sports and Leisure

Barkley, Mon, 01 Apr 2019 14:41:42 GMT