Creative in association withGear Seven

Pizza Hut International and Trivial Pursuit Partner in 'Pizza Pursuit'

Advertising Agency
London, UK
Campaign from VMLY&R COMMERCE sees two $10,000 prizes up for grabs for pizza lovers with the most knowledge

Pizza Hut International is teaming up with Hasbro Gaming’s Trivial Pursuit brand to bring hungry gamers Pizza Pursuit, a digital trivia game where two grand prize winners will be entered for a chance to win $10,000 each (in local currency). Players can test their knowledge and compete with others, all while enjoying a slice of their favorite Pizza Hut pizza. 

Pizza Pursuit will launch in five markets, starting on November 8 and running through the end of January 2022. To play, customers can simply purchase a Pizza Hut pizza in participating markets, scan the QR code on their pizza box using their smartphone, and test their knowledge for a chance to be one of two lucky winners. In addition to the cash prize, markets are also offering localized prizes and extra entries to enter the sweepstake. Participating markets include UK (launched 11/8), Brazil and El Salvador (to launch 11/15), Canada and South Africa (to launch 12/1).

“This iconic collaboration between two brands creates a unique opportunity in bringing entertainment into the homes of family and friends while also enjoying delicious pizza” said Taiya Ryan, Director of Brand Marketing, Pizza Hut International. “Pizza Pursuit is a first of its kind digital experience appealing to all ages, offering a fun way to enjoy a slice of both pizza and trivia, while also having chances to win prizes.”

“The Trivial Pursuit game is all about showing off those bits of fun, random knowledge that each of us has learned over the years,” said Casey Collins, Head of Global Licensed Consumer Products and Business Development at Hasbro. “Paring a game that brings together friends and family to create laughter and memories, with Pizza Hut pizza, and the chance to win $10,000 will make for some memorable game nights!” 

Added SVP, head of partnership marketing Jon Goynshor, VMLY&R COMMERCE, “This brand partnership reinforces the growth of entertainment commerce, harnessing the passion that people have for Pizza Hut and Trivial Pursuit into a creatively engaging and culturally relevant co-branded commercial experience.” 

The game can be played individually or with a group of up to six people, aged 16-years and older, with questions ranging across six categories: sport, leisure, arts, film and music, geography, history, everyday fun, and of course – pizza! Each question answered correctly will give players points along with the opportunity to win instant, local prizes. And regionally, the game will feature bonus questions from partners such as Pepsi, Coke and Ben & Jerry’s. The more questions users get right, the more prizes received, and chances to win the grand prize. 

Hasbro Gaming's Trivial Pursuit is the trivia game that started it all. For close to 40 years, millions of players have tested their knowledge against friends and family, racing around the board, vying to collect all six colored wedges to win.

VMLY&R COMMERCE, WPP’s end-to-end Creative Commerce Company, is responsible for the partnership as it seeks to transform traditional buying moments into the most engaging and immersive commerce experiences for its clients.