After a competitive pitch, Pizza Hut Australia has appointed The Monkeys as lead brand and advertising agency in Australia.
move comes as Allegro Funds has teamed up with the local Pizza Hut
management team to buy the master franchise from US parent Yum! Brands
and has recently completed the acquisition of the Eagle Boys chain.
Lisa Ransom, CEO, Pizza Hut Australia: "We are delighted to appoint The
Monkeys as our lead agency. They showed a great strategic opportunity
for Pizza Hut in Australia coupled with a great creative approach."
Says Mark Green, co-founder and CEO, The Monkeys: "Pizza Hut is a brand
we have all grown up with and we are looking forward to helping the
local team transform Pizza Hut into a much stronger rival to market
Work has already begun.