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Pizza Delivery Driver Scales a Fantastical Building in O2 Campaign from Serviceplan Bubble

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REKORDER director Rodrigo Saavedra shoots a never-ending adventure into every possible German household

Pizza Delivery Driver Scales a Fantastical Building in O2 Campaign from Serviceplan Bubble

Berlin-based REKORDER produced O2's latest campaign, which involved creating a fantasy building that shows the complete cross-section of all living situations of users in Germany. The pizza delivery mission by the Hero-Girl guides the viewer into an incredible adventure into every German household, meeting many different people. Unfortunately for her, the Hero-Girl has to climb up to the very last apartment, which is quite an experience. 

To bring this story alive, REKORDER built all the apartments in real life, including eight enormous sets, a giant flying boat, a yoga retreat paradise, a dance floor, a big party location and the gamers' apartment - all within 10 days. 

"Because there was only one big studio where we could build our two biggest sets but light only one, we had to build the second set (about 20 x 8 x 6m big and 5 tons heavy) on a rolling platform. So we could film the finished lit giant set, then tear it down right away (sob!) and roll the second one into the light set of the first," REKORDER's EP Dominik Meis explains. 

The strong, quirky visual sense of art direction from director Rodrigo Saavedra is again clearly visible in this spot. The campaign perfectly combines storytelling, creative ingenuity, outstanding design and strong imagery with a graphic and imaginative appeal. 

The campaign was shot in Kyiv together with production service shelter.films. Thanks to the director's excellent leading skills and the energetic REKORDER and shelter production crews, a unique solution for a very complex idea was successfully delivered. 

Rekorder | o2 | Rodrigo Saavedra | the Every Home
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O2 – the Every Home

Client: o2 Telefonica

Client: Brigitte Giels, Michael Falkensteiner

Agency: Serviceplan Bubble @serviceplan

Managing Creative Partner: Leif Johannsen

Creative Director Copy: Daniel Steller

Art Director: Felix Ebell @flxrbl Tudor Cucu

Creative Director Art: Pavel Bondarenko

Agency Producer: Christoph Köhler-Possehl

Account Director: Sabrina Schwartz

Director: Rodrigo Saavedra

DoP: Benjamin Todd

Production Designer: Mark Connell

Production: REKORDER

CEO: Werner Klemm

Production Lead: Dominik Meis

Head of Production: Nilou Tabriz

Producer: Konstantin Nerger

PA: Valeria Preisler

Postproducer: Amel Mahouast

Service Production:

CEO: Albert Zurashvili

Executive Producer: Gena Shevchenko

Line Producer: Julia Pavliuk

PA: Vlas Laushkin

PM: Max Matveev

1st AD: Kris Ilyina

Styling: Lorena Maza

Art Department: David Kharaishvili

AC: Dmitriy Mikhailov

BTS: Nick Shevchenko

Music: Peter & Asger Beden

Sound Postproduction: NHB STUDIOS

Colorist: Fernando Lui fefelito

Post Production: REKORDER

Editor: Marcelo Vogelaar

VFX: Sehsucht

Genres: Storytelling, Visual VFX

Categories: Mobile Network, Utilities

REKORDER, Fri, 04 Feb 2022 08:00:00 GMT