Creative in association withGear Seven Creative Channel
Pixelated Dogs Confess All in New Online Interview Series for SCHMACKOS
Advertising Agency
Melbourne, Australia
Fun new campaign comes out of DDB Melbourne

The SCHMACKOS brand is launching an online content series today featuring candid interviews with the dog breeds of Australia. Entitled 'Canine Confessions', the series shows dogs admitting to the tactics they use to elicit tasty SCHMACKOS  treats from their owners - from deliberately getting trodden on, to wearing tartan.

The 'Canine Confessions' campaign is a digital first for SCHMACKOS, featuring a huge amount of native content on multiple social platforms - including Facebook, Instagram and YouTube.

StreetFurniture1_mockup.jpgStreetFurniture7b.jpgSays Ben Culligan, marketing director Mars Petcare: "SCHMACKOSTM has always focussed on the fun times you spend with your dog and this campaign is a celebration of the hilarious and creative things our dogs will do for treats.

"Creating quality social content, in a pragmatic way, is one of our agency's strengths," says DDB Melbourne creative director, Robbie Brammall. "For this campaign we shot everything in-house, and then used a programmatic approach to stitch the different executions together. The end result is lots of great  entertaining content, They should go down pretty well with dog lovers on social media. I don't want this to sound like click-bait, but what they say next will shock you."

Agency: DDB Melbourne
Chief Creative Officer: Darren Spiller
Creative Director: Robbie Brammall
Creative: Dan Sparkes, Brett Edward, Edward Heckes, Tessa Midgley, Emily Lau, Anna Stickley, Sophie Beard
Designer: Becky Morris
Head of Onscreen: Tuesday Picken
Managing Director DDB: Dion Appel
Senior Business Director: Livia Montalto
Business Director: Luke Osborn & Katie Kouts
Account Executive: Jordan Pert

Media Planning Agency - MediaCom
Planning Director: Adam Russell
Planning Manager: Jack Bavin

Media Buying Agency - Starcom

Production House: Sidekick
Director/DOP: Grantley Smith
Executive Producer: Tuesday Picken
Producer: John Sandow
2nd Camera: Josh Cameron
Digital production: Tribal DDB Melbourne

Sound: Flagstaff Studios - Paul Le Couteur, Stevo Williams, Brodie Flint
Offline Editor:  Marissa Brain & Alex Badham
Online Editor: Alex Badham  
Animators: Alex Badham, Josh Cameron, Stafford Wilson
Grade: CJ Dobson

Photographer: Hugh Peachy

Special Thanks to Brodie Flint and Justin Conway for voice overs

Client: Mars Petcare
Marketing Director, Mars Petcare: Ben Culligan
Marketing Manager, Mars Petcare: Kate Waite
Senior Brand Manager, Schmackos: Tracy McCrohan
Assistant Brand Manager, Mars Petcare; Abby Veverka