Following on from their first ‘Make Noise’ event in November, music and sound agency, Pitch & Sync, joins forces with London based talent management and production company, COMPULSORY and Ogilvy Roots on 19th February to present an evening of conversation on diverse storytelling in film. Showcasing the journey from music video to commercial director, the event seeks to highlight how diverse messaging can still come across when work is branded and will incorporate screenings of COMPULSORY directors’ work as well as a panel discussion.
Created by Pitch & Sync music supervisor, Jumi Akinfenwa, 'Make Noise' came from her recognising the lack of diversity and misrepresentation within the creative industries. From this, Pitch & Sync sought to highlight the power of music to not only boost creativity but to put across important messaging, galvanise opinion and change public discourse. “With 66% of ethnic minorities being dissatisfied with representation on TV, including adverts, we feel that we can do better as an industry, and this can definitely start with the music,” Jumi says. “An industry in which the workforce is aware of inequalities and making positive steps to combat them is ultimately good for creativity and we want to champion this.”
Focusing on filmmaking this time around, working with COMPULSORY seemed like a no brainer, due to their diverse roster of directors. “COMPULSORY has been built on a foundation of championing young and diverse voices, says co-founder and head of commercials, Kadri Mahmoud. “Through the stories we choose to tell, and the network we build around us, we can shape and determine our own future as a brand but as an active player in the industry.
As a result, aligning ourselves with like-minded people has been very important to us, so working with Pitch & Sync to help push the conversation further was a pleasure and an easy sell in spirit of speaking directly to the heart of the advertising community.
I'm excited to showcase such powerful talent such as Filmawi and Florian Joahn so they can share this insight and comment on the process from the inside out, rather than from a place of retrospect. These are the voices who will change the industry and make a difference, and I welcome this incredible opportunity to help do that.”
Teaming up with Ogilvy Roots also seemed to be a natural choice for Pitch & Sync, and the feeling is mutual. "We want to expose our in-house talent and industry to more diverse ways of filmmaking. As well as supporting upcoming talent," says Yolanta Boti, co-founder of Ogilvy Roots
If you're up for making noise with Pitch & Sync, COMPULSORY and Ogilvy Roots on 19th February, RSVP here.