Pitch & Sync joined forces once again with D&AD Festival this week as their official music partner for this year’s creative festival and awards ceremony.
Amongst their contribution, P&S exhibited their 10 Octave Piano in a unique and interactive pop up space which included live piano performances and a vinyl listening station for festival goers to hear the latest and greatest up and coming talent.
On Thursday they hosted an hour of immersive fitness and music in collaboration with BLOK Shoreditch, the hottest workout space on the lips of London's fitness scene. P&S composed a bespoke soundtrack to optimise the class, designed to flow with the varying speed and intensity of the workout, which had the class dripping with sweat but amped with energy.
(AyseDeniz performing on Pitch & Sync’s bespoke 10 Octave Piano)
As well as the individual activations, they curated all of the playlists for the festivals spaces including the speaker areas, exhibition space and ceremony walk up music.
(Jo Dudderidge performing on Pitch & Sync’s bespoke 10 Octave Piano)
To finish off proceedings they invited London’s Xavior String Quartet to perform at the festival ceremony, playing everything from David Bowie to Mozart, and welcoming the creative elite in for an evening congratulations and celebrations.
(Ray BLK performing at D&AD’s awards ceremony, 2017)
This collaboration follows on from Pitch & Sync’s previous having worked closely with the festival previously sourcing talent like Ray BLK and De La Soul for their key D&AD awards ceremonies and curating bespoke soundtracks for previous events. It’s a match made in heaven with the aim of bringing world leading events and talent to their neighbourhood in East London.
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