Pitch & Sync
Wed, 13 Jan 2021 10:36:57 GMT
Music, talent and culture specialist Pitch & Sync has confirmed a trio of senior appointments to lead the strategic proposition for the agency.
Paul Graham joins this week as marketing innovation director, following the arrival of creative director Frank Broughton, and Rebecca Leon as head of music.
Paul has top tier experience on both agency and brand side, including as founding partner of Anomaly in London, VP creative media and marketing at Burberry, and chief marketing and digital officer of Versace.
Frank was creative director at Splendid where his notable successes include Jack Rocks for Jack Daniel’s, the World Cucumber Day global platform for Hendrick’s, and building the Greggs brand voice on social, culminating in 2019’s launch campaign for the Vegan Sausage Roll.
Rebecca joins from Absolut, where she initiated the brand’s global music programme.
The appointments strengthen Pitch & Sync's cultural marketing capabilities, following investment from global talent agency Paradigm.
P&S partner and founder Alex Lavery commented: “We think all brands can play in culture, not just the coolest ones, and with this strategic team in place we can start to deliver on that. We don’t think culture should be treated as a risky investment any more because so much of the return is now measurable.”
P&S partner Simon Robinson commented: “We still have the talent and the music supervision/composition side to the agency, and the audio post studio of course, but having Paul, Frank and Rebecca in place lets us build on our expertise and offer it directly to brands. We want to bring a strategic rigour to how brands can use talent, culture and music.”
Paul Graham commented: “It’s great to join a team that has such a rich understanding of music – and the human, behavioural aspect of it. One thing I’m especially excited about is a process we’ve developed called Emotional Sonics. It’s a non-verbal method of exploring a brand – a scientific, data-led way to connect a brand to an audience using music. Watch this space!”