senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Pitch Gets Groovy with 70's Throwback Prank for Burger King

05/12/2014
111
Share
Humble recreates a 1970's Burger King for hidden camera stunt

The ad agency Pitch, based in Los Angeles, created a funky throwback 70’s commercial to launch Burger King’s throwback Yumbo sandwich. The spot captures real-life surprised customers who wander into an L.A. Burger King franchise that is decked out circa 1970 and is selling the Yumbo, a ham and cheese sandwich first introduced in 1968 and discontinued in 1974.

Fourteen hidden cameras and microphones were staged at the franchise, disguised to look like garbage receptacles. Professional actors dressed 70’s style improvised their interactions with the unsuspecting customers, who were treated to a Yumbo and an impromptu disco dance party.



Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from
Adidas FW24
Adidas / Happy Lucky
03/10/2024
7
0
The Tip-Off
NBA
03/10/2024
25
0
Behind Closed Doors
Alzheimer’s Society
03/10/2024
5
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0