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Pitch Gets Groovy with 70's Throwback Prank for Burger King

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Humble recreates a 1970's Burger King for hidden camera stunt

Pitch Gets Groovy with 70's Throwback Prank for Burger King

The ad agency Pitch, based in Los Angeles, created a funky throwback 70’s commercial to launch Burger King’s throwback Yumbo sandwich. The spot captures real-life surprised customers who wander into an L.A. Burger King franchise that is decked out circa 1970 and is selling the Yumbo, a ham and cheese sandwich first introduced in 1968 and discontinued in 1974.

Fourteen hidden cameras and microphones were staged at the franchise, disguised to look like garbage receptacles. Professional actors dressed 70’s style improvised their interactions with the unsuspecting customers, who were treated to a Yumbo and an impromptu disco dance party.



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Client

Advertiser: Burger King

Post Production / VFX

Colourist: Terry Politis

Creative Agency

Creative Agency: Pitch, Inc.

Art Director: Max Pollak

Chief Creative Officer: Xanthe Wells

Copywriter: Jake Matthews, Will Patterson

Executive Creative Director: Gage Clegg

Head of TV / Production: Julie Salik

Team Manager: Brienne Monty

Production Company

Director: Whitey McConnaughey

DOP: Mike Svitak

Executive Producer: Ned Brown

Producer: Brian Quinlan

Production Company: Humble

Music

Audio Post Production: Bicep Productions

Music Production: Stock/ APM

Sound Engineer: Luis Rosario

Offline

Edit Assistant: Gary Burns

Edit Company: Bicep Productions

Editor: Nate Connella

Producer: Esther Gonzalez

Categories: Fast food, Retail and Restaurants

lbbonline.com, Fri, 05 Dec 2014 12:58:43 GMT