Advertising Agency Piston is excited to announce its status as a Google Tag Manager Certified Specialist. Piston, a leading boutique agency with an emphasis on digital advertising, is one of a just a handful of U.S. agencies to receive the specialist certification for Google’s just-launched Tag Manager. As an existing Google Analytics Certified Partner, Piston was first white-listed as a Google Tag Manager beta tester, and then invited to participate in the rigorous examination process for the Google Tag Manager Certification.
“For anyone working in digital marketing, Google Tag Manager provides a fluid and nimble way to manage and deploy tags essential to effective campaigns,” comments Morgan Vawter, Director, Analytics & Optimization at Piston. “We are honored to be selected as a Google Tag Manager Specialist, further deepening our Google Analytics partnership. This certification will allow us to implement, train and assist our clients on this exciting new platform.”
With Google Tag Manager, users can conveniently and reliably manage tracking and optimization tags on websites using the Tag Manger intuitive web interface without making changes to the HTML of their website. Google Tag Manager works via a single tag, called a container snippet, that users place on all their website pages. The container snippet replaces AdWords, Google Analytics, Floodlight, and other tags on websites. Built-in workflow tools indicate whether tags are functioning as intended.
At Piston, Morgan Vawter heads up the Analytics and Optimization team. Her team focuses on Analytics, SEO, digital strategy, site optimization, research, targeting and testing; synthesizing multi-channel data to uncover insights and increase ROI for clients. She is a regular speaker on Analytics & ROI Optimization; recently presenting at SES, ad:tech SF, and Webvisions.
She notes that while Piston has an integrated creative and technology team, many agencies and businesses rely on programming partners for Tag implementation and this hinders the effectiveness of highly targeted, rapid-fire, digital campaigns. Google Tag Manager closes the gap between strategy, creative, deployment and tracking for businesses of any size.
Piston, formerly MEA Digital, has built its reputation with national and international clients by creating advertising campaigns that capture the hearts and minds of audiences, are strategically placed, and executed and optimized with rigorous analytics. Oakley, Cars.com, Sunglass Hut, and Mitsubishi are just a few of Piston’s signature clients.