Piston has been named Digital Agency of Record for games portal KNeoWORLD.com. KNeoWORLD.com features game bundles augmented to enhance learning in young students called KNeo Bundles. The latest KNeo Bundle launches in December, now optimised for Android smartphones and tablets in addition to PC play.
Piston was tapped by KNeoWORLD to enhance its presence and brand awareness with a digital strategy directed at parents and teachers excited to enhance and support their children and students’ learning through game-play. The agency is also producing the portal’s new design and interface, for heightened user experience.
KNeoWORLD CEO Robin Matthews comments: “We wanted an agency that was both strong in analytics and creative capabilities, with an organisation that as nimble and fast moving as the games industry. We found it all at Piston and are very impressed with the depth of their resources, knowledge and creativity.”
KNeoWORLD features the very best games maximised for full educational potential, and chosen for their inherent skill building content. Validated by educators, the games, apps and initiatives are fun, compelling and appeal to children. Each is rated in categories of skills that are essential for preparing children to succeed in a knowledge-based economy. Performances can be monitored and tracked by parents to ensure progress, with badge rewards for players as they achieve.