Wed, 19 Dec 2018 10:30:00 GMT
COMPULSORY have collaborated with directing duo Dario & Dom on a heartfelt theatrical commercial for educational charity, Into Film. ‘See What You Did’ puts a clever narrative twist into a story which champions the genuine hard work and commitment that goes into the filmmaking process that is often missed in today’s over-saturated world of content.
The 90-second film shows a brother and sister, carefully pulling together all the elements for a homemade film. Sets and backdrops are glued together, costumes are dragged out of the loft, the effects are finalised and invites are provided to their parents for the grand premiere. But the DIY cinema is left empty as we come to realise the parents watched it all on an iPad - despite their children’s hard work.
Directors Dario & Dom comment: “Into Film wanted to create a story that highlighted the concerns and issues in piracy today, particularly for the young generation (gen Z) with their over exposure to iPads and digital technologies. We decided to take a particular approach to the narrative, letting the audience fall under the spell of a strong edit and emotive music - only to pull the rug out in the final act and reveal that the parents have already seen the hard work - completely ignoring the cinema in the garden.”
With a flexible approach to working with talent, COMPULSORY produced the film for the director duo Dario & Dom.
“Being a company led by film-makers, the project really spoke to us. Over saturation has meant the cinema experience itself has been neglected - which is the true core of this story. We consciously allowed the film to seem upbeat and positive, to then have a very stern reminder that filmmakers aren't being given the credit they are owed for their work - both in production and in how they are showcased.” Says Executive Producer at COMPULSORY, Kadri Mahmoud.
The film is playing in Everyman cinemas across the UK.view more - Creative
2D Artist: Adam Maynard, Rich Payne, David Wishart
2D Lead: Holly McClean
Colour Assistant: Dan Levy
Colour Coordinator: Sam Wood
Colourist: Alex Gregory
Colour Producer: Charlie Morris
VFX: The Mill
VFX Producer: Nikki Clifton
Director: Dario & Dom
DOP: Joel Honeywell
Executive Producer: Kadri Mahmoud
Producer: Islay Leefe-Griffiths
Production Company: COMPULSORY
Editor: Paul Moth @ Final Cut
Account Director: James Lupton
Creative Agency: The Smalls
Creatives: Dario Attanasio & Dominik Danielewicz
Producer: Annes Wintlev-Jensen
Genres: In-camera effects, People, Storytelling
Categories: Education, Corporate, Social and PSAsCOMPULSORY., Wed, 19 Dec 2018 10:30:00 GMT