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Piranha Bar Combines Live-action with 3D for Quirky New An Post Ad

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Googly eyes and tinsel abound as parcels come to life for Ireland's national mail service

Piranha Bar Combines Live-action with 3D for Quirky New An Post Ad

'The Journey of Things' is the new campaign for An Post, Ireland's national mail service. Delivered through agency Target McConnells, it was created to show how customers are offered more flexibility than ever in how their 'beloved things' (birthday presents, exciting parcels, online shopping!) are delivered. In an ever-changing marketplace customers can now get in touch with An Post staff to have their parcels dropped off to the likes of neighbours, local shops or their nearest post office.

That the guys in Piranha Bar have a soft spot for creating whimsical, offbeat 3D characters is evident, as seen in their numerous (award-winning) past campaigns. Flexing their animation muscles once again, they have brought the parcels being delivered by An Post to life, re-imagining them as a host of funny, endearing animated characters.

The team in Piranha Bar obviously put a lot of work into getting the characters' expressions just right, giving each 'parcel' a distinctive personality, including 'Whoosh', the campaign's tinsel-headed hero. We love how by giving each 'parcel' emotions, and placing them within a live-action real life context, deliveries became stories instead of cold transactions across an unfeeling network, achieving the aim of positing An Post as a service that cares.

Piranha Bar Combines Live-Action with 3D for Quirky New Ad for An Post
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Audio Post Production: Gorilla Post

Music Production: Sponge


Animation Supervisor: Simon Burke

Animators: Mario Domingos, Quentin Dubois, Mark Shaw

Modelling: Cormac Kelly

Post Production / VFX

3D Lead Artist: Sam Boyd

CG Artists: Mario Domingos, Quentin Dubois, Mark Shaw

Compositor: Gavin Kelly, Arron Inglis, Gavin Hoffman, Irina Nguyen

Production Company

Director: Gavin Kelly

DOP: Simon Walsh

Executive Producer: Dave Burke

Producer: Aileen Heavey

Creative Agency

Art Director: Monika Crowley & Robert Boyle

Deputy Creative Director: Sinead Kennedy

Producer: Michael Cullen

Genres: Animation, Comedy, Visual VFX

Categories: Mailing, Business Services

Piranha Bar, Thu, 03 Sep 2015 15:01:02 GMT