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Piranha Bar Ascends to Goldfish Heaven with Animated Spot for VHI Insurance

Creative 626 Add to collection

Animation studio brings VHI to life for Publicis Dublin

Piranha Bar Ascends to Goldfish Heaven with Animated Spot for VHI Insurance

VHI recently launched VHI Life. Agency Publicis Dublin asked Piranha Bar to evolve the CG fabric world from the VHI Health Insurance campaign by creating a nautical nirvana.

Gavin Kelly and his team refined the aesthetic of the previous VHI campaign and applied it to more complex characters, with lip-sync animation and Piranha Bar’s invented heavenly worlds.

The family-friendly animation finds its focus on the subject of aquatic heaven. Be it in the sea or sky, fish mortality is definitely easier to work out than our own, and so, an endearing, soft humour swims through the ad. The tactile warmth of the overall look, combined with the humanity of the animation, has created a charming VHI life world.

Never one to worry too much at Piranha Bar, VHI’s Life campaign and of course our Mams have us covered!

video
VHI comes to life
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Post Production / VFX

3D Lead Artist: Sam Boyd

Animation: Mark Shaw

Director: Gavin Kelly

Post Production Company: Piranha Bar

Producer: Emily Brady

Modelling: Mario Domingos, Cormac Kelly & Eric Dolan

Creative Agency

Agency Production: Publicis Dublin

Art Director: Carol Lambert

Copywriter: Ronan Nulty

Producer: Niamh Skelly

Genres: Animation

Piranha Bar, Mon, 16 May 2016 13:13:50 GMT