Pinocchio Gives Self-Help Seminar for GEICO

GEICO’s Did You Know Campaign continues, this time with beloved children’s storybook character, Pinocchio. As you’ll see, he’s not so well loved by the room full of people who paid for a self-help seminar.

“Pinocchio” joins two other DYK spots currently in rotation, “Tricky” and “Auctioneer.” The Did You Know campaign first debuted in June of 2013. GEICO worked with longtime AOR The Martin Agency, Radical and Whitehouse Post Editor Matthew Wood to bring the campaign to life and will continue to roll out new DYK spots over the coming months.

Credits

Client: GEICO

Title: Pinocchio

Agency: The Martin Agency

Chief Creative Officer: Joe Alexander

SVP/Group Creative Director: Wade Alger

ACD(s): Neel Williams, Justin Harris

VP/Agency Executive Broadcast Producer: Molly Schaaf

Agency Producer: Alex Scheer-Payne

Agency Junior Producer: Emily Taylor

Business Affairs Supervisor: Suzanne Wieringo

Senior Integrated Production Business Manager: Amy Trenz

VP/ Group Account Director: Brad Higdon

Account Supervisor: Parker Collins

Account Executive: Meg Ingraham

Project Manager: Emily Masters

Production Company: Radical

Director: Steve Miller

Director of Photography: Eric Schmidt

Executive Producer: Gregg Carlesimo

Line Producer: Barbara Benson

Editorial Company: Whitehouse Post, Chicago

Editor: Matthew Wood

Assistant Editor: Caleb Hepler

Executive Producer: Dan Bryant

Editorial Producer: Dawn Guzowski

Telecine: Co. 3

Colorist: Tim Masick

Animation & VFX: The Mill

VFX Supervisor: Randy McEntee

Executive Producer: Zu Al-Kadiri

Senior Producer: Colin Blaney

Audio Post Company: Rainmaker Studios

Engineer: Jeff McManus