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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Pinball Machine Highlights the Twists and Turns Marginalised Youth Face in Spot for PCF

28/02/2022
Advertising Agency
Toronto, Canada
62
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FUSE Create teams up with the Pinball Clemons Foundation on powerful ad

FUSE Create has collaborated with the Pinball Clemons Foundation (PCF) to create a powerful new hero video that showcases what the Foundation does and how donor money is used to help disadvantaged kids. Their overall goal of the Foundation is to bring youth from the ‘margins into the mainstream’ through mentorship that allows youth to thrive into adulthood.

The video aims to illustrate the twists and turns marginalised youth face and how donations can help make a difference. Much like a pinball in a pinball machine, marginalised youth can feel like they’re bounced around with no real sense of order or structure. PCF helps provide that stability to every aspect of their life, to help give marginalized youth the direction they so desperately need.

"We needed to simplify the Pinball Clemons’ Foundation’s multifaceted approach," says Patrice Pollack, creative director at FUSE Create. "Through storytelling and the visual metaphor of a Pinball machine - yes, we went there - we were able to illustrate the complexity of the problem and the impact of the solution."

This project is a collaboration first between PCF and FUSE Create, directed by Andrew Embury with animation & production done by Yellow Lab. Major contribution from TA2, helping to bring the audio to life.

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