Pilot Pens Write, Erase, Write in ad from Troublemakers

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The spot compares peoples movement to the fluidity of Pilot's ink
Pilot Pens Write, Erase, Write in ad from Troublemakers

After a first collaboration for the 100th anniversary of the brand in 2019 with Mika, Troublemakers produced a new advertising film for Pilot with our director Lucas Zanotto. They wanted to give Pilot a strong and fresh look. The goal was to show the great write-erase feature of the pens. This is shown by jumping between shots of a hand with a pilot pen and shots of a big set with people performing. The actors are running down staircases, sliding down a climbing rope and running through a tunnel. They are dressed tone in tone to symbolise the running ink of the pens.

Write, Erase, Write!
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Advertiser: Pilot Pen

Creative Agency

Creative Agency: Nouveau Monde

Art Director: Gilles Pinsonneaux

Media Agency

Media Agency: Family Production Ukrain

Production Company

Production Company: TROUBLEMAKERS.tv

Director: Lucas Zanotto

Producer: James Hagger


Editor: Romain Boileau

Edit Assistant: Alexis Ghnassia

Post Production / VFX

Post Production: TROUBLEMAKERS.tv

Producer: Felipe Bernard

Colourist: Romain Loiseau

Composer: Lise Fischer

Genres: Animation

Troublemakers, 6 months ago