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Pikachu Gets a Sweet Upgrade for OREO X Pokémon Cookie Collaboration

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360i teams up with Framestore to launch the anticipated collaboration featuring a video and out of home installation made entirely from OREO's

Pikachu Gets a Sweet Upgrade for OREO X Pokémon Cookie Collaboration

OREO and 360i teamed up with global entertainment franchise Pokémon to bring fans their most unique collaboration yet featuring an animated video crafted out of OREOs, an out of home art installation at Venice Beach, and a Limited-Edition OREO x Pokémon cookie pack.   

OREO and Pokémon are both centred on discovery and adventure. Pokémon fans love exploring and collecting the wide variety of Pokémon types as much as OREO fans love finding and trying everything new from OREO. This collaboration taps into that love for discovery and ignites excitement across both fandoms, encouraging them to discover and collect the most recognisable Pokémon from every generation and region via OREO cookies. This spirit of discovery comes through in the cookies’ rarity scheme, garnering engagement to discover ‘em all.  

After teasing the partnership in June, OREO formally announced the collab on social media with a playfully pixelated animated video crafted entirely out of the black and white cookies. The 45-second video embodies the spirit of both partners, paying tribute to the iconic world of Pokémon and in a uniquely OREO way, by crafting the pixelated Pokémon visuals out of the signature black and white cookies. After a spirited scene showing a trainer pursuing and eventually capturing a Pikachu of their own, the end of the ad reveals the special packaging, which deviates from its recognisable blue background to feature the honoured creatures. 360i worked with Framestore on the animation.

360i brought the OREO x Pokémon collaboration to life with an out-of-home art installation featuring a pixelated Pikachu made entirely out of 3D replicas of the Limited-Edition OREO and Pokémon cookies. The installation is located on Venice Beach Boardwalk in Los Angeles and includes over 8,000 3D replicas of the cookies, placed on an 8 H’ x 22’ W mural to create a larger-than-life, Pikachu-themed design. The art was also shared across Oreo’s social channels for those who were unable to see it in person.  

360i paid tribute to some of the most beloved Pokémon with 16 unique cookie embossments featuring Pokémon such as Pikachu, Bulbasaur, Charmander and Squirtle— BUT just like in the Pokémon world, some OREO x Pokémon cookies will be harder for Trainers to find. Each pack is filled at random and does not necessarily contain cookies with all 16 embossment designs, meaning every cookie pack is all about discovery and a new chance to find them all. The rarity of the designs embossed on the cookies range from easy to find to hard to find, and the hardest to find (Mew) is featured on an extremely limited amount of the total cookies produced.   


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Client/Brand

Client: Mondelez International

Brand: OREO

Senior Director: Justin Parnell

Marketing Director, Equity: Marion Saenen,

Sr. Brand Manager: Olympia Portale

Production Specialist: Beth McMorrow,

Regional Content Producer: Christina Woolston


Agency

Agency: 360i

Chief Creative Officer: Menno Kluin

Executive Creative Director: Michael Schachtner

Associate Creative Director: Chris Nelson

Associate Creative Director: Morgan Perrine

Design Director: Brian Gartside

Art Director: Jorge Diaz

Copywriter: Emmanuel Rocha

Senior Copywriter, Social: Christian Napolitano

Chief Strategy Officer: Raig Adolfo

Strategy Director: Maggie Walsh

Senior Strategist: Justine Deutsch

Strategist: Skylar Motley

EVP, Integrated Production: Ed Zazzera

SVP, Integrated Production: Carissa Ranelycke

Executive Producer: Carly Salaman

Project Manager: Helen Lu

VP, Account Management: Joshua Safran

Account Supervisor: Kristine Dowd

Associate Account Executive: Sydney Wheeler

VP Social & Influencer: Kristin Maverick

Associate Director, Social Marketing & Strategy: Ari Berkowitz

Senior Social Strategist: Cathy Tobon

Social Marketing Manager: Jenna D’Ambrosio


MediaMonks

Head of Integrated Film: Debora den Iseger

Executive Producer: Jason Georgen

Executive Producer: Kent Smith

Senior Producer: Andrew May

EVP, Group Account Director: Laura Davis

Associate Account Director: Odalis Lopez

Account Manager: Rachel Startz

Business Affairs Director: Alex Lebosq

Senior Business Affairs Manager: Gabbie de Lara

PR

PR Agency: Weber Shandwick


Media

Media: VaynerMedia

Senior Vice President, Media: Tzeitel Haviland

Vice President, Media: Ashley Judson

Director, Media Planning: Gillian Curtis

Manager, Media Planning: Yesha Shah

Associate, Media Planning: Ashley Park

Media Analyst: Tanya Khorti

Vice President, Media: Anthony Scarola

Associate Director, Media Buying: Shivanii Manglani

Manager, Media Buying: Abby Nodvin

Analyst, Buying: Kyle Wenning

Vice President, Strategy: Stephanie Halphen

Director, Strategy: Lisa Bernstein

Associate Strategist: Justin McMillin

Audio

Audio Post Production: ponysound

Sound Design + Mix: Josh Wilson

Animation

Animation: Framestore

Executive Producer: Larissa Berringer

Head of Production: Cat Pavitt

Producer: Samantha Wong

Creative Director: Timothy Williams

Head of CG: Jordan Carroll

CG Lead: Daniel Bruce

Compositing Lead: Joseph Taylor

Illustrator/Cel Animation: Harry Teitelman

Illustrator/Cel Animation: Ali Beisber

Illustrator/Cel Animation: Mo Yang

Designer: Gabriel Perez

Designer: Will Golladay

Designer: Jordan Harris

Animation: Edwin Schaap

CG Team: Chris Friesen

CG Team: CK Lu

CG Team: Femi Aroyewun

Online Editor: Stephen Cheatum

Flame: Serina Flores

Categories: Food, Sweet

360i, Tue, 21 Sep 2021 12:08:24 GMT