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Pikachu Gets a Sweet Upgrade for OREO X Pokémon Cookie Collaboration

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360i teams up with Framestore to launch the anticipated collaboration featuring a video and out of home installation made entirely from OREO's

Pikachu Gets a Sweet Upgrade for OREO X Pokémon Cookie Collaboration

OREO and 360i teamed up with global entertainment franchise Pokémon to bring fans their most unique collaboration yet featuring an animated video crafted out of OREOs, an out of home art installation at Venice Beach, and a Limited-Edition OREO x Pokémon cookie pack.   

OREO and Pokémon are both centred on discovery and adventure. Pokémon fans love exploring and collecting the wide variety of Pokémon types as much as OREO fans love finding and trying everything new from OREO. This collaboration taps into that love for discovery and ignites excitement across both fandoms, encouraging them to discover and collect the most recognisable Pokémon from every generation and region via OREO cookies. This spirit of discovery comes through in the cookies’ rarity scheme, garnering engagement to discover ‘em all.  

After teasing the partnership in June, OREO formally announced the collab on social media with a playfully pixelated animated video crafted entirely out of the black and white cookies. The 45-second video embodies the spirit of both partners, paying tribute to the iconic world of Pokémon and in a uniquely OREO way, by crafting the pixelated Pokémon visuals out of the signature black and white cookies. After a spirited scene showing a trainer pursuing and eventually capturing a Pikachu of their own, the end of the ad reveals the special packaging, which deviates from its recognisable blue background to feature the honoured creatures. 360i worked with Framestore on the animation.

360i brought the OREO x Pokémon collaboration to life with an out-of-home art installation featuring a pixelated Pikachu made entirely out of 3D replicas of the Limited-Edition OREO and Pokémon cookies. The installation is located on Venice Beach Boardwalk in Los Angeles and includes over 8,000 3D replicas of the cookies, placed on an 8 H’ x 22’ W mural to create a larger-than-life, Pikachu-themed design. The art was also shared across Oreo’s social channels for those who were unable to see it in person.  

360i paid tribute to some of the most beloved Pokémon with 16 unique cookie embossments featuring Pokémon such as Pikachu, Bulbasaur, Charmander and Squirtle— BUT just like in the Pokémon world, some OREO x Pokémon cookies will be harder for Trainers to find. Each pack is filled at random and does not necessarily contain cookies with all 16 embossment designs, meaning every cookie pack is all about discovery and a new chance to find them all. The rarity of the designs embossed on the cookies range from easy to find to hard to find, and the hardest to find (Mew) is featured on an extremely limited amount of the total cookies produced.   


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Agency / Creative
Media
Music / Sound
Animation
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Categories: Sweet, Food

360i, Tue, 21 Sep 2021 12:08:24 GMT