Carnage Films announce the arrival of Piggy Lines, previously a founding creative partner with both Spark44 and Keko London. Lines joins the Carnage team as Creative Partner in a drive to develop the Carnage point of difference as automotive experts beyond film and content production alone.
Lines is best known for his work on the Jaguar and Bentley brands, and offers Carnage a new way to support commissioning agencies and clients. He will work alongside Ben Hampshire, the Carnage MD and join's last year's hiring of Oisin Tymon, the Ex Top Gear producer, in the drive to broaden the traditional production company offering. As well as offering best-in-class automotive production, Carnage will look to originate concepts, and develop content and long form packages for its clients.
David Van Der Gaag CEO of Carnage said:
“We believe this is the moment to be disruptive, so we're building a unique offering with Carnage, very different from Rogue, by putting together the best, most diverse automotive team so we can offer something no one else can. A creation business that can support the agencies and clients we work with, offering them a way to work with us closer and earlier in the production process, to extend and complement their own expertise.”
Ben Hampshire MD commented:
“We've worked with Piggy on several projects over the last few years, and his vision for the crossover of skills between agency and production completely aligns with our own - a vision for a new type of business. Carnage aims to develop deep vertical expertise and offer our clients insight and experience beyond production alone. It should allow us to offer the best value as well as the best work creatively”.
Piggy Lines said:
“No one else offers the specialism and quality that Carnage does. I could see a diverse group as passionate as I was about the changes both for marketing and the automotive sectors.
This is the most exciting time for people prepared to innovate new models and approaches. As the media model continues to change and audiences move to online and subscription spaces, brand requirements will shift too. Earning consumer time will become more important than disrupting it. At the same time, film and content opportunity is growing, but without quality and innovation to help it cut through to the customer, brands messages are lost, and budgets wasted.
Carnage has shown the right work will generate more earned media and offer better value for time for its audiences and prospects than ever before. I'm excited by what we can do together.”