Pigeon Brands Announces Formal Partnership with IKEA Canada as Retailer’s Activation Agency

Pigeon Brands is excited to announce its formal partnership with IKEA Canada as the retailer’s activation agency, effective October 2022. 

Collaboration between IKEA Canada and Pigeon Brands already spans seven years during which the Pigeon team has created brand building and ROI generation programs via their direct marketing initiatives through compelling flyers driving sales, store visits and consumer engagement, as well as 360 marketing campaigns including Green Friday (2021), Reasons to Visit Online (2022), and most recently the launch of the IKEA Business Network program.

"The Pigeon team is grateful for this important acknowledgement in the evolution of its partnership with IKEA Canada. We deeply value our partnership and are excited to be planning new activation programs for 2023 and beyond,” says Ania Russocki, general manager of Pigeon Brands Toronto.

“At IKEA Canada, we value togetherness and this carries into the strong partnerships we nurture with our collaborators. We're pleased that the relationship we've nurtured with Pigeon has delivered tremendous results for us here in Canada and look forward to driving meaningful and impactful activations together,” says Claudia Mayne, director, marketing and communications at IKEA Canada. “Rethink, who remains as lead creative agency, will continue to support IKEA and partners with our strategic brand work.”

One of IKEA’s core beliefs is rooted in cultivating and growing strong partnerships which help meet their local and global business needs. These partnerships are grounded in promoting a collaborative environment with all their agency partners including: Rethink, Wunderman Thompson, and Carat.