Pierre Robinet, previously Innovation Director at Mindshare, is joining Publicis Conseil as the Director of Digital Integration for Garnier (the L’Oréal Group).
In addition to overseeing integrated and digital campaigns, he will also be responsible for initiating and implementing an integrated digital communication strategy for the brand at an international level. He will develop integrated launch packs centrally and help the network’s agencies to implement them locally. He will also assist local agencies in their digital projects.
Pierre, 32, began his career at ZenithOptimedia (in France and England) before joining Mindshare in 2009, as Innovation and Content Director launching Mindshare Invention. In this role he acquired vast digital experience on accounts such as Dove and Axe as well as the Kraft brands.