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Pierce Brosnan Gets Left Action-starved in Kia’s ‘Getaway’ Super Bowl Spot

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David & Goliath parodies Bond with a different kind of getaway drive

Pierce Brosnan Gets Left Action-starved in Kia’s ‘Getaway’ Super Bowl Spot

LA-based creative agency David&Goliath (D&G) returns to the Super Bowl for its sixth consecutive year with an integrated campaign for Kia Motors America’s (KMA) all-new 2016 Sorento CUV, starring action hero Pierce Brosnan. The campaign’s centerpiece is a 60 second Super Bowl spot – titled “The Perfect Getaway” – that will be nationally televised during the third quarter of the Big Game and signals a major evolution for both the model and the brand.

"The all-new Sorento marks Kia’s comprehensive design transformation," said David Angelo, founder and chairman of D&G. “It was engineered to exceed expectations in its class – it’s bigger, more refined and more capable than ever before, making it ‘The Perfect Getaway Vehicle.’  So who better to pair it with than the actor best known for action and adventure. Pierce Brosnan finds himself in the middle of a getaway, but in this case, it’s not exactly the kind he expected.”


The commercial begins inside a talent agency where Brosnan is meeting with his agent. He’s being pitched a new role, which happens to be the very commercial the audience is watching. As the agent describes various scenes, the actor confidently interjects with one action-adventure movie cliché after another, wrongly assuming he and the Sorento will encounter danger at every turn. He soon discovers that escaping to a beautiful place in the all-new Sorento is surprising and exhilarating enough.

The fully-integrated campaign will include TV, cinema, digital, print, out-of-home, promotional, social media and CRM components.

This is the sixth consecutive year David&Goliath, Kia Motors’ agency of record, has created a Super Bowl spot for the auto brand. Last year's 60 second spot titled “The Truth,” featured Laurence Fishburne as Morpheus from The Matrix Trilogy for the 2015 K900 luxury sedan.

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Client

Advertiser: Kia Motors America

Post Production / VFX

2D Artist: Narbeh Mardirossian, Chris Payne, Rob Winfield

3D Lead Artist: John Leonti

CG: Sid Harrington-Odedra

Colourist: Dave Ludlam

Executive Producer: Sue Troyan, Enca Kaul, Reece Ewing

Matte Painting: Kieran Belshaw

Post Production Company: The Mill

Producer: Diana De Vries

Shoot Supervisor: Daniel Midgley

VFX Supervisor: John Shirley

2D Lead: John Shirley

Creative Agency

Account Executive: Denny Tran, (Asst) Annelise Lorenzo, (Digital) Sarah Kirsch

Art Director: (Sr) Mike Cornell, Ben Tolbert

Business Affairs: Camara Price

Chief Creative Officer: Colin Jeffery

Chief Strategy Officer: Seema Miller

Copywriter: Chris Juhas

Creative Agency: David&Goliath, LA

Creative Chairman: (Founder) David Angelo

Executive Producer: Christopher Coleman

Group Account Directors: Brook Dore

Group Creative Director: Steve Yee, Ben Purcell

Head of TV / Production: Paul Albanese

Managing Director: Nancy Ramirez

President: Brian Dunbar

TV Producer: Marisa Bursteen

Business Director: Rodney Pizarro

Digital Production Company

Planner: (Sr) Ed Gibson

Production Company

Director: Matthijs Van Heijningen

DOP: Joost Van Gelder

Executive Producer: Scott Howard

Producer: Donald Taylor

Production Company: MJZ

Music

Composer: David Winer

Creative Director: Jason Johnson

Executive Producer: Ceinwyn Clark

Music Production: Stimmung

Sound Design: Gus Koven, (Asst) William Flynn

Sound Engineer: Nathan Dubin

Sound Mix: Margarita Mix

Offline

Edit Assistant: Drew Johnson

Edit Company: Union Editorial/Circus

Editor: Jono Griffith

Executive Producer: Michael Raimondi

Producer: Joe Ross

Genres: Comedy, Action

Categories: Automotive, Cars

David & Goliath, Wed, 28 Jan 2015 12:59:53 GMT