Since January 11, popular comedian Pier-Luc Funk hosts “On ramassera demain,” a new variety show on Télé-Québec, the province’s public broadcasting television network.
Volkswagen, for which Pier-Luc is the spokesperson in Quebec, is one of the main sponsors of the new weekly TV rendezvous.
The show's concept? Pier-Luc welcomes guests to a house where there's a great party atmosphere. In short, a fun environment that fits in well with Volkswagen's values.
As a result, Pier-Luc’s all-electric Volkswagen will make a surprise cameo appearance in 3 of the season’s 12 episodes.
To support the partnership, Volkswagen’s advertising agency, TAXI/Type1, has developed 15-second TV spots that will run on Télé-Québec.
“On ramassera demain” airs every Thursday since January 11th, at 9 p.m. on Télé-Québec. The reruns are available online on Télé-Québec’s website.