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Picture North Teams Up with Patrick Mahomes to Take Over the 2020 NFL Season

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Picture North and director Martin Rodahl get fans excited for 2020 NFL season with Kansas City Chiefs quarterback Patrick Mahomes

Picture North Teams Up with Patrick Mahomes to Take Over the 2020 NFL Season

Leading up to the 2020 NFL season kickoff, production company Picture North and director Martin Rodahl have collaborated with client BioSteel, a sports nutrition and hydration company making inroads into the US market, to make a one-of-a-kind film with quarterback Patrick Mahomes of the Kansas City Chiefs. Set to audio highlights from the 2019 season which crowned Mahomes a Superbowl champion, the spot showcases his intense offseason training and finishes with a clear message: 'Run It Back.' Many are expecting Mahomes and the Chiefs to be Super Bowl contenders once again, and with this spot the gauntlet certainly has been thrown.

Picture North handled the Covid-compliant production from concept through post, bringing together a talented team of artists for the shoot in Fort Worth, Texas and subsequent cut in Chicago with editor Talia Pasqua.

“It was a really interesting collaboration between Patrick’s Core team and our production unit,” said director Martin Rodahl. “We tailored our lighting and shooting setups to Patrick’s workouts and just did our best to keep up with him!”

The shoot is also a milestone for client BioSteel, who are looking to increase their presence in the US market. Having played a major role in the lives and performance of Canadian athletes for years, BioSteel is nowbacking some of the biggest names in US sports including Patrick Mahomes.

“Patrick Mahomes is the face of football right now,” said executive producer Neha Schultz. “We knew we had to exemplify that dominant spirit with this BioSteel piece. This project is a perfect example of Martin’s Creative but nimble approach, making a dynamic and technical shooting style work with a very challenging schedule.”

For an in-depth look at the production and behind-the-scenes content, visit Picture North’s Instagram page @picture.north or the company’s website:

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Agency and client

Client: BioSteel

Agency: 1UP Sports Marketing

Agency Executive Producer: Jacquelyn Dahl

production company

Production Company: Picture North

Director: Martin Rodahl

Executive Producers: Neha Schultz, Martin Rodahl

Producer: Michael Nowicki

Associate Producer: Evan Staley

Line Producer: Fred Daniel

Director of Photography: Preston Smith

Drone Operator: Simeon Pratt

Editor: Talia Pasqua


Color Company: Company 3

Colorist: Parker Jarvie

Sound design and mix: Zak DeVries

VFX: Nathan Matsuda

Music: Markus Almqvist, Melt Music

Graphics: Tobias Mattner, Liftoff

Genres: In-camera effects, Action

Categories: Beauty & Health, Supplements

Picture North, Wed, 09 Sep 2020 23:37:55 GMT