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Picture Mill Adds New EP


Team expanded with hire of Chad Feeback

Picture Mill Adds New EP

Award-winning design, branding and production studio Picture Mill welcomes Chad Feeback as Executive Producer. Since Picture Mill’s inception, the design-focused production company has created striking and original main titles, iconic motion-designed identities, and brand-enhancing commercials. The addition of Feeback rounds out the company’s strategic management team and further extends its reach in the advertising realm. 

“Chad is a great fit with the culture of Picture Mill,” says Creative Director William Lebeda. “Chad's experience is an ideal blend of project producing and business development. And more importantly, he’s passionate, has a deep work ethic, and possesses an enthusiasm that is contagious.”

Chad Feeback’s extensive experience includes producing for such noted companies as Buck, Troika and The Famous Group, and leading projects for an impressive number of high-profile brands including Microsoft, Samsung, Toyota, Sony and Cisco. Through these collaborations, he’s built a reputation for being an effective resource to clients with a comprehensive understanding of agency needs.

“I am excited to take my wide-range of branding expertise to Picture Mill and build on the company’s incredible caliber of work and marquee clients,” notes Feeback. “This company has successfully positioned itself as a leader in visual design for film. That foundation allows me the ability to provide high-impact creative services and strategies to our agency and client-direct collaborations. That is what makes Picture Mill and my role here truly special.”

Led by Creative Director William Lebeda, Picture Mill finds inspiration in storytelling in all genres and is known for innovative visual design with a diverse visual approach. Conceptual design, live action direction, editorial, visual effects, and 2D & 3D animation are all part of the Picture Mill palette, always with an individual approach to every unique project.

Picture Mill recently designed and edited the Main and End Title sequences for “The Heat,” starring Sandra Bullock and Melissa McCarthy, and is completing the Title Sequence for “The Wolverine” opening later in July.

“Our goal is to always make custom work that really speaks to the individuality of the project and apply a filmmaking sensibility to each,” comments Lebeda. “For over 15 years we’ve focused on great creative that connects to audiences. We find inspiration in the larger narrative of each feature film, show, or brand – and delight in the resulting exploration and development. Chad shares our obsession of making cool stuff with interesting people. That’s why it clicks.”

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