Hobby home page
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Piaget Jewellery Takes a Turn for the Extraordinary This Ramadan

Creative 0 Add to collection

Campaign from DDB Dubai tells a dreamlike story of reflection and inspiration for the brands Possession Collection

Piaget Jewellery Takes a Turn for the Extraordinary This Ramadan

Following a successful pitch earlier this year, DDB Dubai is launching Piaget, the luxury jewellery and watchmakers Ramadan campaign called 'Turn For Extraordinary'. 

This campaign aims to strengthen Piaget’s presence in KSA and appeal to a younger audience during a key gifting period: Ramadan and Eid. The film highlights Piaget’s Possession Collection, filmed in Al Ula, while leveraging the brand’s position as a long-term luxury partner.

AlUla, also called The World’s Masterpiece, is one of the oldest cities in the Arabian Peninsula and a land rich in historical, geological and geographical significance was an ideal and magical place to shoot and continue the story of Piaget partnership with the Royal Commission for AlUla. 

DDB Dubai crafted a dreamlike story, where the protagonist is travelling from her reality to AlUla’s picturesque landmarks. The story of self-reflection, inspiration, love and joy is unveiled while portraying a modern twist on the brand’s heritage. The Possession Collection’s unique turning element reveals the unexpected, which is reflected when our heroine is transported to a different place with each turn of her jewellery.

Commenting on the campaign, Mary-Ann Keverian, account director at DDB Dubai said: “Piaget’s iconic Possession Collection embraces elegance that is joyful and ever-evolving — a perfect fit for the modern middle eastern woman. Through our campaign, we’ve achieved the ideal balance between tradition and modernity, with a dash of extraordinary. We are extremely proud and excited to launch this campaign with Piaget”.  

Also commenting, Sonia Carpentier, brand director Middle East, India and Africa at Piaget: “Piaget has a very special bond with the Middle East and with AlUla. The Maison wanted to pay tribute to the middle eastern woman who is bringing innovation to the region, while staying true to her roots and heritage”. 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, Dialogue

Categories: Jewellery, Clothing and Fashion, Wed, 14 Apr 2021 14:43:13 GMT