Photoplay's Scott Otto Anderson directs new St George campaign via Saatchi & Saatchi Sydney
Real thumbs are the stars in the next three instalments of St George's campaign set in a world of miniature sets.
Directed by Photoplay's Scott Otto Anderson, the
next instalment of St. George Bank's 'Power of Thumbs' content campaign
via Saatchi & Saatchi Sydney, sees the often underrated role of the
thumb, especially when it comes to St George's new smart banking app.
VIEW THE SPOT
The new everyday banking app that gives customers unprecedented control
of their financial life, right from the palm of their hand (or thumb).
Real thumbs are the stars in the next three instalments of the campaign
set in a world of miniature sets, including a superhero thumb out to
save the world (or so it seems).view more - CreativeCampaign Brief, Fri, 04 Mar 2016 00:57:35 GMT
The content campaign is being delivered online, socially and on phones.
Director: Scott Otto Anderson
Executive Creative Director: Mike Spirkovski
Copy Writer: Guy Hobbs
Art Director: Pierre-Antoine Gilles
Production Company: Photoplay Films
Executive Producer: Oliver Lawrance
Producer: Emma Thompson
Agency Producer: Sue Hind / Paul Johnston
DOP: Daniel Ardilley
Visual Effects: Howie Hill
Editor: Simon Njoo
Production Designer: Virginia Mesiti
Post Production Producer: Tina Braham