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Photoplay’s RBG6 Direct a Very Soothing TVC

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The energy is amped up with the witty and iconic Tom Baker behind the 'soothing’ voice

Photoplay’s RBG6 Direct a Very Soothing TVC

Directed by Photoplay's talented Swedish duo RBG6 for Ogilvy Sydney and Nestle, the TV campaign looks at various scenarios in which Soothers can soothe any number of sore throats.

Indeed, the campaign covers everyone from the 'everyone at work has a sore throat' to the 'karaoke marathon sore throat' and every other sore throat in between. RBG6 cleverly uses art direction, colours and props and wonderful casting to convey each of the scene's moods.

Tom Baker, who plays the 'soothing’ voice, is best known as the voice of Little Britain and one of the incarnations of Dr Who.

Launching this weekend, the Soothers campaign comprises a 30 and four 15 spots for TV and YouTube.

The TVCs can also be viewed here: http://www.photoplayfilms.com/screeningroom/rbg6_soothers 

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Music

Music Production: Song Zu 

Production Company

Director: RBG6

DOP: Simon Ozolins

Producer: Oliver Lawrance

Production Company: Photoplay Films

Post Production / VFX

Post Production Company: Cutting Edge

Offline

Editor: Michael Houlahan

Creative Agency

Creative Agency: Ogilvy Sydney

Executive Creative Director: Derek Green

Group Account Directors: Sheridan Turner 

Planner: Vivian Rowden

Producer: Natalie Mitchell 

Senior Account Director: Kate Solomon

Senior Art Director: Andy Cooke

Senior Copywriter: Andrew Hankin

Genres: Comedy, Visual VFX, Storytelling

Categories: Pharmacy, Medicine and remedies

Photoplay / Playtime, Mon, 04 May 2015 00:08:14 GMT