Maxibon's latest campaign harks back to the classic 1980s era of action figures, yet this time consumers get the chance to become the action figure themselves. Yes that's right, anyone can be immortalised in plastic!
Matt Kamen of Photoplay Films directed the viral film, which is a fun parody of a 1980s action figure commercial. Five action figures will be given away every day for the duration of the campaign so everyone has a chance to embrace the plastic.
Production Company: Photoplay Films
Director: Matt Kamen
Producer: Chris Kamen
Agency: Publicis Mojo, Melbourne
Client: Peters Ice Cream, Australia
Creative Director: Michelle Walsh
Creative Team: Michelle Walsh & David Schaak
Production team: Jasmin Helliar, Oscar Birken, Kristy Russell, Diana Czechowska
Head of Strategy: Tania Farrelly
Group Account Director: Danielle Chapman
Account Manager: Alissa Dinham
Post house: The Gingerbreadman
Sound & Music: Sonar Music