Photoplay's & Publicis Mojo for Maxibon

Maxibon's latest campaign harks back to the classic 1980s era of action figures, yet this time consumers get the chance to become the action figure themselves. Yes that's right, anyone can be immortalised in plastic! 

 

 

 

Matt Kamen of Photoplay Films directed the viral film, which is a fun parody of  a 1980s action figure commercial. Five action figures will be given away every day for the duration of the campaign so everyone has a chance to embrace the plastic.

 

CREDITS:

Production Company: Photoplay Films

Director: Matt Kamen 

Producer: Chris Kamen

Agency: Publicis Mojo, Melbourne

Client: Peters Ice Cream, Australia

Creative Director: Michelle Walsh 

Creative Team: Michelle Walsh & David Schaak 

Production team: Jasmin Helliar, Oscar Birken, Kristy Russell, Diana Czechowska 

Head of Strategy: Tania Farrelly 

Group Account Director: Danielle Chapman 

Account Manager: Alissa Dinham 

Post house: The Gingerbreadman

Sound & Music: Sonar Music