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Photoplay's & Publicis Mojo for Maxibon

Creative 630 Add to collection

'Maxibloke' campaign draws from retro 80s toy ads

Photoplay's & Publicis Mojo for Maxibon

 

Maxibon's latest campaign harks back to the classic 1980s era of action figures, yet this time consumers get the chance to become the action figure themselves. Yes that's right, anyone can be immortalised in plastic! 
 
 
 
Matt Kamen of Photoplay Films directed the viral film, which is a fun parody of  a 1980s action figure commercial. Five action figures will be given away every day for the duration of the campaign so everyone has a chance to embrace the plastic.
 
CREDITS:
Production Company: Photoplay Films
Director: Matt Kamen 
Producer: Chris Kamen
Agency: Publicis Mojo, Melbourne
Client: Peters Ice Cream, Australia
Creative Director: Michelle Walsh 
Creative Team: Michelle Walsh & David Schaak 
Production team: Jasmin Helliar, Oscar Birken, Kristy Russell, Diana Czechowska 
Head of Strategy: Tania Farrelly 
Group Account Director: Danielle Chapman 
Account Manager: Alissa Dinham 
Post house: The Gingerbreadman
Sound & Music: Sonar Music 
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Categories: Food

Photoplay / Playtime, Mon, 04 Mar 2013 11:09:56 GMT