senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Photoplay/Playtime's Michael Gupta Shows Vampiric Love in New Music Video for Winter Swim

30/10/2022
Production Company
Alexandria, Australia
138
Share
The work takes inspiration from the films of Michael Haneke and John Ajvide Lindqvist


Dropping just in time for Halloween, a woman nurses a baby vampire to maturity before receiving the ultimate gift in Photoplay / Playtime director Michael Gupta’s haunting new music video Easy for Australian band Winter Swim.

Exploring a complicated, co-dependent relationship, Easy unpicks themes of identity, family and growing apart. A cinematic journey told from the perspective of a woman with a darkly challenging choice, Easy ponders the principles of loyalty and the cost of tormented love. 

Winter Swim approached Gupta with the desire for a narrative that connected to the soundscape of the song. Inspired by his Melbourne International Film Festival 2021 official selection film The Echo, the band handed over full creative license to Gupta to write and direct a film to connect with the moody tempo and pace of the track.

Winter Swim - Easy from PHOTOPLAY on Vimeo.

Gupta says: “For Easy, it was important that the tone was grounded, utterly realistic and not heightened. We shot over several dusk evenings, always with an eye to letting the scenes unfurl with restraint, drip-feeding the story gently to draw the audience in.

“The set up and design is modern yet timeless with no indication of technology or an overt time period. Taking inspiration from the work of Michael Haneke and the likes of John Ajvide Lindqvist’s modern classic Let The Right One In, Easy is an unsettling Australian vampire story that hides the devil in the details.”

Adds Photoplay / Playtime executive producer Oliver Lawrance: “Michael has brought Winter Swim’s haunting music to cinematic life with a dark tale that feels completely authentic and real. As a director his performances are so grounded and his visual take flips the everyday and draws you in. I can’t wait to see what he does next.”


Credits
More News from Photoplay / Playtime
Hires, Wins & Business
Director Tobias Nathan Is Now A Photoplayer
21/02/2024
43
0
Hires, Wins & Business
Director Gracie Otto Points Lens Back On Brands
16/01/2024
46
0
ALL THEIR NEWS
Work from Photoplay / Playtime
Sip on Sunshine
Golden Circle
02/04/2024
2
0
Go On, Feel Amaysim
Amaysim
02/04/2024
6
0
3
0
ALL THEIR WORK