Photoplay has announced the signing of
award-winning comedy performance director Frazer Bailey for
representation in Australia and New Zealand.
Winning Gold for
Direction at the BADC Awards for the hilarious Air Asia escapism
campaign 'Come Back Refreshed' via Publicis and Silver for Millionaire's
Run 'Prince of Nigeria' through Brainheart, Bailey has also delivered
laughs for Samsung with 'Shade Dwellers' along with attracting over four
million YouTube views for Flight Centre with his 'What If' campaign.
To view Frazer Bailey's reel click here.
Celebrated as a director with a clever knack for character casting and
extracting some of the most distinctive and oddball performances on set,
Bailey has worked with the country's most respected agencies including
Clemenger BBDO, Leo Burnett, Y&R, Publicis, Ogilvy and Grey
Bailey launched his career creating award-winning
short films including Self Serve, selected in the Top 8 Tropfest Films
of all time. Other films include Tropfest finalists Silencer and the
Studio Canal Prize winning Glenn Owen Dodds, which screened at the
world's biggest short film festival, the Clermont Ferrand Short Film
Says Bailey: "I've always been a fan of Photoplay, they
have a track record for supporting their directors with a truly
collaborative approach to filmmaking and their long-form division means
they are serious about investing in this space, with three notable
feature films already under their belt."
Says Oliver Lawrance,
executive producer, Photoplay: "Frazer first caught my eye with his
ability to cast unforgettable characters and for his hands-on direction
that has elicited some truly irreverent and memorable performances. We
are really excited to welcome this great talent and all-round nice guy
to the roster."
Bailey's first feature film Home, a love story, is currently in development.