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Photoplay Signs Doritos ‘Crash The Super Bowl’ Finalist

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Comedy director Armand De Saint-Salvy is only Aussie in final 10 of the global ad contest

Photoplay Signs Doritos ‘Crash The Super Bowl’ Finalist

Photoplay Films has announced the signing of this year’s Doritos Crash the Super Bowl Australian finalist, comedy director Armand De Saint-Salvy.

The Sydney director is the country’s only hope for a winner in the global ad contest (that received 4,900 entries) with his entry ‘Doritos Manchild' – a hilarious spot that sees a grown man succumb to childlike tantrums in pursuit of the flavoursome crisps.

Surrounded by friends with young children, De Saint-Salvy says the inspiration behind ‘Manchild’ came from common observations. “There is a child inside every man that needs to be let out every once in a while,” he explained.

A multi-talented director with a natural bent for comedy, De Saint-Salvy recently won Gold at the 2014 US PROMAX Awards for his work on the Winter Olympics promo and has directed a number of award-winning short films and commercials for clients including Lion Nathan, Soda Stream, MTV and Network Ten.

De Saint-Salvy is excited to join Photoplay citing the production house as one of the country’s most progressive: “You walk into the space and you can smell the hard work and talent. It’s like sports B.O; it’s in your face. I think that my skill-set, passion and body odour will be a great complement,” he said.

Photoplay executive producer Oliver Lawrance says: “I really like the performances and the humour in Armand’s work, he’s a motivated and talented director so I’m super pleased to have him join Photoplay”.

The Doritos Crash the Super Bowl winner will be announced on February 2nd 2015.


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Photoplay / Playtime, Thu, 15 Jan 2015 11:16:27 GMT