Photographer Jessica Pettway Shoots Dynamic Stills for Facebook’s #BuyBlack Initiative

To support Black-owned businesses affected by the pandemic, Facebook launched a #BuyBlack campaign whose hashtag and accompanying icons make it easy for people to purchase goods and services directly from these companies through the platform. Jessica Pettway shot a combination of dynamic stills like, portraits, and GIFs for the campaign, all in her signature style: playful, colourful, and authentic. 

Here are highlights of her work, including a handful of shots of the campaign out in the real world…