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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Phonak Captures the Wonders of Sound in Campaign for Paradise Hearing Device

22/09/2020
Marketing & PR
New York, USA
191
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Terri & Sandy use the seven wonders of the world to define the joy of sounds the hard of hearing miss on a daily basis

Leading hearing solutions provider Phonak has launched a new integrated campaign, ‘The Wonder of Sound,’ to promote its Paradise device, the company’s most technologically advanced to date. The campaign aims to remind audiences of how pure, authentic sound can transport us—and that next-level technology can restore a hearing-impaired person’s sense of wonder.

Featuring crisp, natural sound, state-of-the-art speech enhancement and personalised noise cancellation, the Phonak Paradise device began roll-out globally in late August. 

‘The Wonder of Sound’ campaign centres on a global social activation playing off the 7 Wonders of the World, inviting people to help define a new set of wonders by submitting videos that capture the most awe-inspiring, joyful and impactful sounds they’ve ever heard. Those who submit are encouraged to share their posts as widely as possible across Facebook and Instagram, after which a panel of seven celebrity judges will choose the official 7 Wonders of Sound.

The judging panel includes guitar legends Paul Gilbert and Billy Sheehan; former WNBA player and founder of Sounds of Serenity, Drey Mingo; EDM DJ and Owner of Vibe Music Events, Maclain Drake; former LPGA golfer and 2017 Deaflympics Gold Medalist Kaylin Yost; triathlete and hearing health advocate Julia Grunloh; and renowned audiologist and YouTube star Dr. Cliff Olson. The contest will be open for submissions through October 8th, with winners announced October 22nd through 28th. 

The activation is being fuelled by a series of broadcast and online videos that demonstrate how the device helps people rediscover the wonder of sound in iconic places thanks to its outstanding sound performance. For example, one spot features the Cliffs of Moher on the west coast of Ireland with the sound of waves crashing off the rocky coastline.“Is the tide crashing against the Cliffs of Moher one of the wonders of sound?” reads the on-screen text, before the spot cuts to the device and its benefits. That work is running across the U.S., France, Germany and the UK.

As people engage with the campaign, they’ll learn about how Paradise’s unrivalled performance breaks down barriers and brings back the joy of listening.

“We live in a very visual world where it’s easy sometimes to take the importance of sound for granted,” said Martin Grieder, group vice president of marketing, Sonova. “That’s why we’re proud to collaborate with these amazing judges and host a contest that gives the beauty of sound the attention it deserves.”

The contest will be open for submissions through October 8th, with winners announced October 22nd through 28th.

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