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Phillip Schofield Always Delivers in Craft Gin Club's Christmas Campaign

05/11/2020
Advertising Agency
London, UK
624
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Recipe launches the clubs christmas spot with Philip playing santa

Craft Gin Club, the UK’s No.1 gin subscription service, launches its 2020 Christmas campaign starring national treasure and notorious gin lover, Phillip Schofield.

The ad is centred on the delivery experience of Craft Gin Club’s monthly box to one of its 100,000 members around the country. We see Phillip delivering a monthly gin box dressed as Santa to a very surprised and excited homeowner. Phillip, naturally, is led to believe that the cause of the homeowner’s surprise is seeing him on the doorstep. We’re soon to find out that she’s not phased by the famous delivery man and her excitement is only for her Craft Gin Club delivery.

Alex Petrogiannis, marketing director at Craft Gin Club said: ‘The ad tells the story of surprise and delight we see happen every single month but especially in recent months when gin lovers around the country haven’t been able to enjoy going out in the same way. Phillip has been a Craft Gin Club member for over two years so that feeling of anticipation for his monthly box was very familiar.’

The campaign, titled ‘Always Delivers’, was created by Recipe and will run across TV and social.

Each Gin of the Month box is £40. Subscriptions taken out during November and December 2020 include a special offer of up to £40 off.

Craft Gin Club members have three frequencies to choose from: monthly, bi-monthly and quarterly. Joining Craft Gin Club is commitment-free, and members can upgrade, downgrade or cancel their membership at any time. www.craftginclub.co.uk

 

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