Philips has appointed MRM Meteorite to develop the CRM strategy and programme across its consumer lifestyle products as part of fully integrated marketing campaigns for the company.
MRM Meteorite will create an online and offline CRM strategy to support Philips’ consumer lifestyle ranges throughout the year including oral healthcare, mother and child care, male grooming, female beauty, kitchen appliances, garment care and coffee.
Sandra Doyle, Senior CRM Manager, Philips, says: “MRM Meteorite displayed great passion for our products and clearly demonstrated how CRM could play a central role in our marketing programme to help drive both sales and brand advocacy.”
Debbie Smith, CEO at MRM Meteorite, says: “Philips has an amazing, truly innovative range of products that, combined with a smart digital and data strategy, can unlock consumer passions for the brand. We look forward to working with Philips and can see great potential within this market.”
MRM Meteorite beat TMW and MBA to the Philips UK CRM account, in a competitive pitch organised by Oystercatchers. The incumbent on the business was WDMP.